CRM Marketing Associate
2 days ago
Join Mattel, Inc Subsidiaries as a CRM Marketing Associate and be part of a team that empowers generations to explore the wonder of childhood and reach their full potential.
About the Role:We are seeking a highly detail-oriented and data-savvy individual to join our Ecommerce & DTC organization. As a CRM Marketing Associate, you will be responsible for planning, evaluating, and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push, and more.
Key Responsibilities:- Own and manage the CRM approach and business impact for your category(ies) / business unit
- Build and manage the CRM calendar, in collaboration with the Senior CRM Manager
- Contribute to creative briefs and work with in-house creative teams to develop assets and copy
- Align with Senior CRM Manager to define audience strategy for all campaigns
- Coordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomes
- Identify testing opportunities and coordinate with Senior CRM Manager to execute selected tests
- Contribute to campaign QA, including reviewing copy, creative, link tagging, and accuracy
- Assist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimization
- Provide campaign reporting and data-driven insights to our team and our partners
- Build upon the CRM Learning Agenda to continually test and learn across campaigns
- Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaigns
- Establish strong working relationships with all internal and external partners
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
- 3+ years in hands-on email strategy and operations roles - Klaviyo (CRM) experience a strong plus
- 3+ years experience in a DTC ecommerce or multi-channel company
- Experience in multi-brand retail a strong plus
- Highly detail-oriented, with strong project management and time management skills
- Data savviness and ability to drive insights from data
- Flexibility to adapt to changing needs and urgent timelines
- Excellent communication and collaboration skills, including PowerPoint skills
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
We are an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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