Global Brand Marketing Associate Manager
19 hours ago
Join Mattel, Inc Subsidiaries as a Global Brand Marketing Associate Manager and be part of a team that creates innovative products and experiences that inspire fans, entertain audiences, and develop children through play.
About the Role:
The Global Brand Team is responsible for the global brand strategy as well as development of the global product line and marketing assets. As a Global Brand Marketing Associate Manager, you will work alongside the segment's Manager on the product side of the business, primarily focused on product development, business strategy & marketing asset creation.
Key Responsibilities:
- Ensure all product marketing projects are supported by business strategy, objectives, and insights.
- Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
- Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
- Create unique retailer exclusive products and campaigns.
- Communicate regularly with regional teams and lines of business to ensure needs are being met.
- Brief and develop marketing assets.
- Monitor key trends, brands, and competitors' performance in all markets.
- Lead global business reporting, analysis, and gathering insights.
- Work with other Mattel Global Brand teams to share plans and 'best practices'.
- Act as point of contact for brand inquiries and dissemination of brand information and assets.
Requirements:
- 5+ years (2 years with MBA) experience in marketing, preferably in product development.
- Experience with company/product/marketing that is rooted in consumer trends.
- Experience analyzing data and managing financials.
- Ability to synthesize data and pull insights to create recommendations.
- Strong skills presenting in front of large groups.
- Highly organized, independent, and detail-oriented with strong follow-up skills.
- Strong interpersonal skills with the ability to build solid collaborative relationships.
- Strong time management, planning, and project execution skills.
- Excellent written and verbal communication skills.
- Thorough understanding of marketing mix and KPIs.
- Experience with ecommerce and direct selling.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.
- Automotive Industry a big plus.
- Capability to influence and being comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward.
What We Offer:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital, and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022. We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
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