Associate Brand Manager
19 hours ago
Liquid I.V. is a purpose-driven company that aims to elevate the vitality of people and the planet. Our mission is to develop transformative hydration solutions that make a meaningful impact on the world around us.
We are a world-class team of innovators and passionate changemakers who are committed to building an inclusive culture of belonging. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the RoleThe Associate Brand Manager is a key member of the Brand Marketing function, responsible for supporting the rest of the team, overseeing day-to-day operations, key projects/workstreams, and ensuring that team members are meeting goals and targets. This role will be fluent in business performance, a functional hydration category expert, and a highly organized steward of the brand.
Key responsibilities include:
- Leading business, category, and competitive data analysis to identify problems, find trends, and develop hypothesis to inform strategy, campaigns, new product pipeline, etc.
- Supporting project management to enable top-line sufficiency, leading reporting of commercial business performance, and development of accurate POS forecasts for demand planning at the product-line level.
- Collaborating with in-house creative team or agency to develop creative toolkit for evergreen media.
- Partnering with CMI on consumer research, analyzing consumer insights, translating into recommendations for communication strategy, product claims, new product opportunities, marketing campaigns.
- Executing disruptive brand campaigns and product launches focused on increasing brand awareness and household penetration.
To be successful in this role, you will need:
- 1-3 years of business experience working in a professional environment, with 1+ years of experience working in any of the following areas: retail data analytics, consumer insights, or marketing.
- Bachelors' degree in related field, MBA preferred.
- Interest in disruptive marketing and appetite to push boundaries.
- Strong time & project management skills, ability to navigate complexity.
- Ability to partner cross-functionally, strong collaboration skills and positive energy.
- Strong communication skills.
- Competency with data analytics, assessing business performance.
- Interest in creative marketing and brand building with a proactive and inventive mindset that is forward thinking.
- Growth mindset and coachable through feedback.
We offer a comprehensive benefits package, including:
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration.
We offer a hybrid office environment with flexibility for industry events. Travel 20-30% of the time. Candidates must be authorized to work in the United States without sponsorship. The expected salary range for this position is $95,000 - $115,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
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