Associate Marketing Manager Global Brand Marketing Hot Wheels Monster Trucks
2 days ago
The Opportunity:
Mattel is seeking an Associate Marketing Manager to join the Global Brand Team, responsible for managing a segment of Hot Wheels, the #1 selling toy in the world. The Global Brand Team is responsible for the global brand strategy, product line development, and marketing assets. The Associate Marketing Manager will work alongside the segment's Manager on the product side of the business, focusing on product development, business strategy, and marketing asset creation.
As a member of the Global Brand Team, you will have the opportunity to work with a talented team of professionals who are passionate about creating innovative and engaging products for children. You will be responsible for ensuring all product marketing projects are supported by business strategy, objectives, and insights. You will also assist in gaining buy-in to global product strategies at all levels and execute commitment from internal partners to activate across key markets and lines of business.
Key Responsibilities:
- Develop and execute marketing strategies to support product launches and brand initiatives.
- Collaborate with cross-functional teams to develop and implement marketing campaigns.
- Manage and analyze data to inform marketing decisions and optimize campaign performance.
- Develop and maintain relationships with internal stakeholders, including product design, packaging, and development teams.
- Communicate regularly with regional teams and lines of business to ensure needs are being met.
- Brief and develop marketing assets, including print and digital materials.
- Monitor key trends, brands, and competitors' performance in all markets.
- Lead global business reporting, analysis, and gathering insights.
- Work with other Mattel Global Brand teams to share plans and best practices.
- Act as point of contact for brand inquiries and dissemination of brand information and assets.
Requirements:
- 5+ years of experience in marketing, preferably in product development.
- Experience with company/product/marketing rooted in consumer trends.
- Experience analyzing data and managing financials.
- Ability to synthesize data and pull insights to create recommendations.
- Strong skills presenting in front of large groups.
- Highly organized, independent, and detail-oriented with strong follow-up skills.
- Strong interpersonal skills with the ability to build solid collaborative relationships.
- Strong time management, planning, and project execution skills.
- Excellent written and verbal communication skills.
- Thorough understanding of marketing mix and KPIs.
- Experience with ecommerce and direct selling.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel.
- Automotive industry a plus.
- Capability to influence and drive results in a dynamic environment.
What We Offer:
Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We offer a dynamic and inclusive work environment, competitive compensation and benefits, and opportunities for professional growth and development.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and cover letter, to [insert contact information].
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El Segundo, California, United States Mattel Full timeJob DescriptionThe Opportunity:Mattel is seeking an Associate Marketing Manager to join the Global Brand Team, responsible for managing a segment of Hot Wheels. The successful candidate will work alongside the segment's Manager on the product side of the business, focusing on product development, business strategy, and marketing asset creation.As a key...
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El Segundo, California, United States Mattel Full timeThe OpportunityWe are seeking an experienced Associate Marketing Manager to join our Global Brand Team at Mattel. As a key member of our team, you will be responsible for managing a segment of our Hot Wheels brand, working closely with the product design, packaging, and development teams to bring innovative and compelling toys to market.Key...
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