Digital Marketing Strategist

5 days ago

Raleigh North Carolina, United States Puttery Full time
About Puttery

Puttery is a leading provider of innovative entertainment experiences, specializing in immersive and interactive socializing. Our mission is to create memorable moments for our guests through cutting-edge technology and exceptional service.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team at Puttery. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, engages our online community, and fosters customer loyalty.

Key Responsibilities
  • Strategic Leadership: Develop and oversee the implementation of a comprehensive digital marketing strategy, integrating strong social media management to achieve business and marketing objectives.
  • Digital Channel Oversight: Direct the company's digital presence across all channels, including website management, email marketing, digital advertising, and a robust social media strategy encompassing content creation, regular engagement, and follower growth.
  • Collaboration and Alignment: Work with the Marketing Activations Manager, Creative Strategist, Director of Marketing, and other key stakeholders to harmonize digital initiatives with broader marketing strategies and company goals.
  • Website and SEO Management: Maintain an optimized, engaging, and up-to-date company website, incorporating SEO best practices to enhance visibility and user experience.
  • Social Media Expertise: Craft and execute a cutting-edge social media strategy to enhance brand presence, engage with diverse audiences, and drive conversions through creative and compelling content across various platforms.
  • Email Marketing: Design and deploy impactful email campaigns, leveraging analytics to refine and improve reach and effectiveness.
  • Digital Advertising and Analytics: Lead digital advertising efforts, including the use of analytics tools to track performance, optimize campaigns, and ensure a positive ROI.
  • Customer Engagement: Foster meaningful interactions with the online community, respond to queries, and build relationships to enhance customer loyalty and satisfaction.
  • Performance Analysis and Reporting: Regularly evaluate digital marketing metrics to inform strategy, providing insights and recommendations for future campaigns based on data-driven analysis.
  • Budget Management: Efficiently manage the digital marketing budget, ensuring strategic allocation of resources for maximum impact and cost-effective results.
Requirements
  • Bachelor's degree: In Marketing, Digital Technologies, or a related field.
  • Experience: Demonstrable experience as a Digital Marketing Manager with a strong emphasis on social media management or digital advertising.
  • Expertise: Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with Google AdWords.
  • Understanding: Comprehensive understanding of social media platforms, trends, and analytics tools, with a proven track record of growing followers and engagement.
  • Creativity and Analytical Prowess: Creativity merged with analytical prowess to drive marketing success.
  • Communication Skills: Outstanding communication skills and the ability to engage effectively with a digital audience.
  • Commitment to Staying Informed: A commitment to staying informed about digital marketing trends and innovations.

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