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Digital Growth Strategist

2 months ago

Charlotte North Carolina, United States Brightspeed Full time

About the Role:

Brightspeed is seeking a highly skilled Conversion Rate Optimization Manager to drive business growth through data-driven decision making and strategic optimization of our website and digital channels.

Key Responsibilities:

  • Develop and implement a comprehensive conversion rate optimization strategy to increase website conversions and lead generation.
  • Conduct data analysis and user research to identify areas for improvement and optimization.
  • Collaborate with cross-functional teams to develop and execute A/B tests and multivariate tests.
  • Optimize website performance, user experience, and customer journey to increase conversion rates.
  • Monitor key performance indicators (KPIs) and website analytics to track progress and identify areas for improvement.
  • Stay up-to-date on industry best practices and trends in conversion rate optimization and digital marketing.
  • Work closely with the marketing team to align conversion rate optimization efforts with overall marketing strategies and goals.
  • Provide regular reports and updates on conversion rate optimization initiatives to stakeholders.

Requirements:

  • Strong analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Excellent communication and collaboration skills.
  • Experience with A/B testing and multivariate testing.
  • Knowledge of website analytics tools and KPIs.
  • Stay up-to-date on industry best practices and trends in conversion rate optimization and digital marketing.