Product Marketing Strategist
2 weeks ago
The Product Marketing Strategist at Keen Decision Systems will play a pivotal role in crafting impactful messaging, content, and materials tailored for both potential and existing customers, aimed at fostering the successful adoption of Keen's innovative solutions.
This role will collaborate extensively with our sales, account management, marketing, and product development teams to design, plan, and implement a comprehensive product marketing strategy that enhances product value understanding and feature utilization.
Additionally, this position will ensure that the Keen sales team and partners are equipped to communicate a consistently strong message regarding the unique advantages of the Keen Platform and its diverse applications.
Key Responsibilities:
- Acquire a thorough understanding of the Keen Platform, including its features and functionalities.
- Articulate the value of Keen's offerings through compelling positioning, benefits, differentiation, and use cases that reflect a deep comprehension of target and existing customers.
- Create and oversee content for a wide range of product marketing initiatives, supporting our go-to-market strategy through to client retention and expansion.
- Develop customer success stories, testimonials, and case studies to showcase the effectiveness of Keen's products, along with the appropriate channels for disseminating these narratives.
- Assist in the planning and rollout of new features and releases; engage in managing the cross-functional execution of these plans, ensuring that all educational materials, messaging, and marketing assets align with the product's value proposition.
- Stay informed on industry trends, news, analyst reports, and social media activities. Utilize this information to educate key stakeholders and drive awareness and demand for Keen's products.
- Analyze competitive offerings and advocate for ongoing differentiation while supporting market positioning and product development strategies.
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