Account Manager, Program

2 weeks ago

Raleigh, United States TriMark Digital Full time
Job DescriptionJob DescriptionSalary: $70,000


We’re searching for a Marketing Account Manager to join our Client team, working alongside others to manage client partnerships and digital strategy executions. As a Marketing Account Manager, you'll be responsible for managing teams of internal specialists, coordinating projects, deliverables, budgets and leading campaigns to success across all marketing channels. You’ll be lead contact for several client accounts, and will be responsible for maintaining profitability, growing existing client investments and executing successful marketing campaigns and strategies. 


Roles & Responsibilities

  • Maintain strong, lasting client relationships by implementing campaigns in coordination with clients’ marketing objectives
  • Communicate on an ongoing basis with a designated set of clients (by phone, email and in-person meetings)
  • Build a strong, lasting relationship with internal teams and client teams by being reliable, delivering results and making proactive recommendations
  • Responsible for managing monthly digital strategies for a designated set of clients
  • Develop budget recommendations, campaign goals and measurements for client accounts
  • Execute digital marketing strategies on an ongoing basis to deliver business results either individually or by managing a team of specialists (e.g., paid media, designers, content strategists, developers, SEO specialists, etc.) 
  • Monitor, evaluate and report on account performance across a variety of services
  • Provide informed strategy recommendations to clients based upon account performance, industry changes and more
  • Curious and proactive in seeking out new marketing information, trends, insights that can hone your craft, knowledge and marketing recommendations, as well as seeking out trends, insights, innovation news, etc. within your clients’ industry/category  
  • Must learn the ins and outs of the digital marketing industry and learn how to consult clients on a variety of digital strategies
  • Provide a high level of service to clients on a daily basis
  • Assist with new business opportunities, new client onboarding and case study development or award entries as needed
  • Support and communicate with account and project coordinators
  • Assist the client and data teams with any and all implementation or strategy needs
  • Assist and support the Senior-Level Strategist and/or Senior Program Management team throughout all areas of the account, as needed.
  • Handle the coordination of campaign based projects and tasks on an ongoing basis, working with other members of the internal team and ensuring we meet deadlines and stay within allotted time budgets.
  • Monitor, evaluate and report on account performance across a variety of services.
  • Manage the creation and sending of various client reports (performance, strategy updates, etc)
  • Support the Senior-Level Strategist with strategy development and manage strategy implementation.


Qualifications

  • 3+ year experience advertising/marketing, and ideally that being agency experience
  • A keen understanding of all marketing channels, both digital and traditional with an emphasis on digital marketing
  • Google Suite proficiency 
  • Understanding of the process needed from the point of building a marketing strategy to the point of knowing which marketing channels/levers must be deployed to deliver on the strategy, to execution and tactics required and understanding of how to measure and what to measure to show results 
  • Experience building presentations/decks 
  • Experience building marketing plans
  • Some branding experience/knowledge 
  • Polished presentation skills that may be exemplified during client meetings and internal kick-off meetings with full-team attendance (briefings)
  • Solid experience with client management with ownership of client communications (emails, meetings, presentations, etc.)
  • Proficiency in full-funnel digital marketing services (organic strategy, paid strategy, social strategy, engagement strategy, etc).

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