Senior Product Marketing Manager, Unit 42 Managed Detection and Response

2 weeks ago

Santa Clara, California, United States Palo Alto Networks, Inc. Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to lead the planning and execution of the product marketing strategy for our rapidly growing managed services business. This involves building bold, sharp positioning and driving GTM programs to grow the adoption rate of MDR customers.

Key Responsibilities
  • Partner with our MDR team to communicate clear and powerful messages that establish Unit 42 as the leading 24x7 managed detection and response provider
  • Build bold, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 MDR
  • Track the MDR market and competitive landscape in collaboration with product, marketing, and sales leadership
  • Launching campaigns & programs - creating content for digital media, websites, and customer presentations
  • Leading the analyst engagements and presentations to drive awareness and get outside-in perspective
  • Enabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
  • Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape
  • Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch
Requirements
  • 8+ years of product marketing experience, ideally with 5+ years in cybersecurity required
  • Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred
  • An understanding of the Threat Intelligence, Incident Response, and Managed Detection & Response (MDR), and a basic understanding of enterprise security SOC roles is desirable
  • Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
  • Bachelor's degree required, Technical degree or equivalent background or equivalent military experience is desirable
  • Experience and innovative energy to champion successful market and competitive disruption initiatives
About the Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

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