Marketing Brand Specialist

2 weeks ago


Park City, Utah, United States Backcountry Full time

POSITION TITLE:
Marketing Brand Specialist

REPORTS TO:
Senior Manager of Brand Marketing

LOCATION:
Park City, UT - in-office presence required Monday through Thursday, with remote work on Fridays.

PAY GRADE:
Salary

COMPENSATION RANGE:
$50,000 - $60,000

JOB OVERVIEW:
Backcountry is on the lookout for an enthusiastic and driven individual to join our ranks as a Marketing Brand Specialist. This role is pivotal in enhancing brand visibility, fostering customer engagement, and driving revenue growth. Reporting directly to the Senior Manager of Brand Marketing, the Marketing Brand Specialist will primarily assist the brand marketing division across various functions.

In addition, this position will involve collaboration with cross-functional teams (including creative, product, digital, and retail) to ensure cohesive and impactful brand messaging across all marketing platforms. A genuine passion for outdoor activities and a solid understanding of the outdoor enthusiast demographic will be crucial for success in this role.


ESSENTIAL DUTIES & RESPONSIBILITIES:
- Support the planning and execution of campaigns aimed at elevating the Backcountry brand, particularly our proprietary product lines.

- Assist in managing relationships with athletes, ambassadors, influencers, and partners, which includes organizing product orders, community management tasks, and facilitating communication among stakeholders.

- Aid in the development and activation of retail marketing initiatives to bolster Backcountry's physical stores, including collaboration with local content creators and overseeing paid media creative campaigns.

- Provide assistance for our co-op marketing initiatives, which involves coordinating and liaising with third-party brands.
- Offer support in travel planning and expense management.
- Contribute to ongoing analysis and reporting of campaign performance.
- Help coordinate and execute our presence at events.
- Provide support in managing relationships with agencies and vendors.

QUALIFICATIONS, SKILLS & ABILITIES:
- Minimum of 2 years of experience in marketing, with a preference for brand marketing.
- Excellent written and verbal communication skills.
- Proven ability to take initiative and work collaboratively within a team.
- Strong attention to detail and capacity to manage multiple projects simultaneously.
- Proficiency in Microsoft Office.
- A passion for outdoor activities.

ABOUT BACKCOUNTRY:
Our mission is to connect individuals with their passions.

Our four online platforms - Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap - are dedicated to providing our customers with the gear, knowledge, and inspiration necessary to pursue their outdoor adventures.

We achieve this by offering an extensive selection of premium outdoor products, an exceptional shopping experience, personalized expertise, rapid and accurate fulfillment, and engaging, informative, community-focused content.

This commitment translates into career opportunities with growth potential, allowing employees to take ownership and make a meaningful impact every day.

Perks such as a generous gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office contribute to a vibrant work environment.

Backcountry employees enjoy collaborating with colleagues who share a passion for their careers and the outdoors.

Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.



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