Marketing Brand Specialist
2 weeks ago
POSITION TITLE:
Marketing Brand Specialist
REPORTS TO:
Senior Manager of Brand Marketing
LOCATION:
Park City, UT - in-office presence required Monday through Thursday, with remote work on Fridays.
PAY GRADE:
Salary
COMPENSATION RANGE:
$50,000 - $60,000
JOB OVERVIEW:
Backcountry is in search of a dedicated and enthusiastic individual to join our team as a Marketing Brand Specialist. This role is crucial in enhancing brand visibility, fostering customer interaction, and driving revenue growth. Reporting to the Senior Manager of Brand Marketing, the Marketing Brand Specialist will primarily assist the brand marketing department across various functions.
In addition, the Marketing Brand Specialist will work collaboratively with cross-functional teams (such as creative, product, digital, and retail) to ensure impactful and consistent brand messaging across all marketing platforms.
A genuine passion for outdoor activities and a deep understanding of the outdoor target demographic will be vital for success in this position.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Support the planning and management of campaigns aimed at elevating the Backcountry brand, particularly our proprietary product lines.
- Assist in managing relationships with athletes, ambassadors, influencers, and partners, including organizing product orders, community engagement tasks, and facilitating communication among stakeholders.
- Contribute to the development and execution of retail marketing initiatives to bolster Backcountry's physical stores, collaborating with local content creators and managing paid media creative campaigns.
- Provide assistance for our co-op marketing initiatives, including coordination and communication with third-party brands.
- Offer support in travel arrangements and expense management.
- Assist in the ongoing analysis and reporting of campaign performance.
- Help coordinate and execute our presence at events.
- Support the management of our agency and vendor partnerships.
QUALIFICATIONS, SKILLS & ABILITIES:
- Minimum of 2 years of experience in marketing, with a preference for brand marketing.
- Excellent written and verbal communication skills.
- Demonstrated ability to take initiative and work effectively within a team environment.
- Strong attention to detail and capability to manage multiple projects concurrently.
- Proficiency in Microsoft Office Suite.
- A genuine passion for outdoor activities.
ABOUT BACKCOUNTRY:
Our mission is to connect individuals with their passions.
Our four online platforms—Backcountry, Competitive Cyclist, MotoSport, and SteepandCheap—are dedicated to providing our customers with the gear, knowledge, and inspiration needed to pursue life's greatest adventures.
We achieve this by offering an extensive selection of premium outdoor products, an exceptional shopping experience, personalized Gearhead expertise, swift and accurate fulfillment, and engaging, informative, and community-focused content.
We take this commitment seriously, both personally and professionally, which translates into career opportunities with growth potential and the ability to take ownership and make a daily impact.
Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office contribute to a vibrant work environment.
Backcountry employees benefit from working alongside colleagues who are passionate about their careers and the outdoors. Our benefits package includes medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.
PLEASE NOTE:
When applying, please ensure to add our email address to your address book to avoid missing important communications.
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