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Marketing Campaign Specialist
2 months ago
Job Overview:
The Marketing Campaign Specialist collaborates with various projects to create and execute effective marketing strategies.
This role involves multimedia content development and editing, as well as managing social media outreach while working within a team focused on innovation.
The position interacts with different management levels to enhance brand visibility, engage target demographics, and ensure that all written and graphic materials are consistent with brand standards and quality.
Key Responsibilities:
1. Develop, execute, and oversee marketing initiatives across multiple platforms (social media, email, content marketing, etc.).
2. Work alongside the creative team to design and produce promotional materials (advertisements, graphics, etc.).
3. Analyze and report on campaign performance using analytics tools; refine strategies as necessary.
5. Coordinate with external partners and agencies for promotional efforts.
6. Oversee and edit photo and video content for social media.
7. Review, edit, and proofread all marketing content for precision, clarity, and coherence.
9. Create and maintain style guides to ensure uniformity in tone and voice across all written materials.
10. Design and produce marketing collateral (advertisements, graphics, etc.).
11. Conduct research to improve content relevance and accuracy.
12. Edit testimonials and other short-form videos for online platforms.
13. Produce multimedia support content for educational courses and events.
14. Possess knowledge of content marketing strategies and techniques.
15. Experience in webpage design and development.
16. Perform administrative and other office tasks as assigned.
Qualifications:
1. Associate's degree or higher from an accredited institution or demonstrated skill level and relevant work experience.
2. Background in marketing, advertising, graphic design, media production, or content creation.
3. Familiarity with graphic design software and tools.
4. Proficiency in Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and FCPX.
5. Strong understanding of content marketing strategies and techniques.
6. Competence in webpage design and development.
7. Excellent organizational and project management abilities.
Application Requirements:
Resume, Cover Letter, and three personal references.