Senior Marketing Manager

2 days ago

Denver, Colorado, United States The Brown Palace Denver Full time
About Us

The Brown Palace Hotel and Spa, a luxury hotel in Downtown Denver, is seeking a highly skilled Marketing Manager to join our team. With a rich history dating back to 1892, we offer a unique blend of luxury and service excellence.

Job Summary

We are looking for a talented Marketing Manager to lead our internal and external design efforts for all digital and print projects. This role will engage with our Marketing, eCommerce, corporate, regional, and hotel stakeholders to capture business requirements and develop brand strategies.

Responsibilities
  • Create and direct brand development, including our hotel website
  • Manage hotel messaging and brand positioning
  • Develop and direct brand voice guidelines
  • Direct PR Agency, Digital Marketing Agency, and Advertising Agency
  • Develop partner relationships and manage donation requests
  • Identify, negotiate, and cultivate relationships
  • Identify and vet new ideas and guest experiences, and work with operations team for rollout
  • Direct and manage community relations strategy
  • Community partnerships and Board relationships
  • Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
  • Research, identify, and capitalize on new market opportunities
  • Direct media planning and buying in conjunction with ad agency
  • Create internal communication presentations for stakeholders
  • Work with corporate affiliates on cross-promotional initiatives
  • Provide marketing expertise to the executive management team
  • Develop and manage the marketing budget, forecast, contracts, and financials
  • Database management
  • Oversee internet marketing strategies; and web site development and performance
  • Manage creative campaign development and production
  • Operational support and collateral management
  • Manage execution of projects
Qualifications
  • Bachelor's Degree, preferably in Marketing, Communications, Graphic Design, or related field
  • A minimum 3 years' of experience in digital graphic design, online content, and project management
  • Ability to leverage Brand and HEI processes and systems to support compliance, identify trends, and support execution of corporate and property strategies
  • Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator
  • Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues
  • Effective verbal and written communication skills
Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental, and financial wellness, creating value in your most important investment - you.

For your physical and mental wellness, we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed.

Our Vacation, Sick, and Holiday programs are available for you to rejuvenate with time off.

For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal, and Child Life insurance as well as Short and Long-Term Disability plans.

Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.

Specific details and eligibility of these programs vary by location and employment status.

We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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