Marketing Manager
4 days ago
The Marketing Manager is responsible for developing and implementing the hotel's brand strategy, including digital and print projects. This role requires strong analytical skills, effective communication, and the ability to leverage brand and HEI processes to support compliance and execution of corporate and property strategies.
Key Responsibilities:- Create and direct brand development, including hotel website and messaging/brand positioning
- Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
- Research and identify new market opportunities and capitalize on them
- Direct media planning and buying in conjunction with ad agency
- Provide marketing expertise to the executive management team
- Develop and manage the marketing budget/forecast/contracts/financials
- Bachelor's Degree, preferably in Marketing, Communications, Graphic Design or related field
- A minimum 3 years' of experience in digital graphic design, online content and project management
- Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator
- Effective verbal and written communication skills
HEI Hotels and Resorts offers a comprehensive benefit program that includes competitive Medical and Dental programs, Vision insurance, Vacation, Sick and Holiday programs, and a 401(k) Savings Plan with matching funds.
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