Marketing Manager
1 month ago
DAT Freight Solutions is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India.
The OpportunityDAT Freight Solutions is seeking a full-time Engagement and Events Marketing Manager to join our Customer Engagement and Event Marketing team in our Denver, CO office. As the Engagement and Events Marketing Manager, you will be responsible for developing and executing strategies that enhance interactions and brand preference for DAT customers and potential customers, encompassing in-person trade shows, DAT hosted conferences, virtual events, and training/education, as well as other engagement opportunities. This role works closely with cross-functional teams to seamlessly integrate customer engagement strategies across the organization.
Key Responsibilities- Develop and execute customer engagement strategies that enhance interactions and brand preference for DAT customers and potential customers.
- Work closely with cross-functional teams to seamlessly integrate customer engagement strategies across the organization.
- Plan and lead marketing engagement calls with all stakeholders, including marketing teams, sales and leadership, reviewing engagement strategies, desired outcomes and return on investment.
- Monitor and evaluate customer engagement opportunities, industry trends, competitor participation, and emerging opportunities to continually enhance the organization's strategy.
- Assist with lead capture planning, post-event lead assignment approach, analysis and reports, while working closely with sales team to track ROI, identifying areas for improvement and best practices to optimize future participation.
- A minimum of 5-7 years experience in marketing, with a focus on building customer engagement strategies.
- Proven ability to communicate effectively with sales, product, customers, vendors and senior management.
- Prior trade show and corporate event planning experience.
- Ability to manage workloads and prioritize requests to meet hard deadlines.
- Outstanding project and process management skills.
- Excellent interpersonal skills with high professionalism.
- Robust attention to detail, without losing sight of the big picture.
- Ability to problem-solve.
- Maintains composure and remains unflappable even in high-pressure situations.
- Bachelor's degree.
DAT Freight Solutions is an award-winning employer of choice. For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT Freight Solutions was #26 on Built In Colorado's 100 Best Places to Work In Colorado.
- Medical, Dental, Vision, Life, and AD&D insurance.
- Parental Leave.
- Up to 20 days of paid time off starting in year one.
- An additional 10 holidays of paid time off per calendar year.
- 401k matching (immediately vested).
- Employee Stock Purchase Plan.
- Short- and Long-term disability sick leave.
- Flexible Spending Accounts.
- Health Savings Accounts.
- Tuition Reimbursement Program.
- Employee Assistance Program.
- Additional programs - Employee Referral, Internal Recognition, and Wellness.
- Free TriMet transit pass (Beaverton Office).
- Competitive salary and benefits package.
- Work on impactful projects in a cutting-edge environment.
- Collaborative and supportive team culture.
- Opportunity to make a real difference in the trucking industry.
- Employee Resource Groups.
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