Strategic Customer Engagement Manager
7 days ago
We are seeking a highly skilled Senior Lifecycle Marketing Manager to join our team at Beautiful.ai, a leading presentation software solution provider.
About the RoleIn this critical position, you will be responsible for developing and executing lifecycle marketing strategies that drive customer engagement, retention, and growth. As a key member of our cross-functional team, you will work closely with Product, Sales, Customer Success, and Data Analytics to deliver personalized experiences that drive business outcomes.
Responsibilities- Lifecycle Marketing Strategy:
- Develop and implement comprehensive lifecycle marketing plans addressing each stage of the customer journey.
- Define customer segmentation and personalization strategies to deliver relevant messaging and content.
- Set clear objectives and KPIs aligned with business goals, regularly reporting on progress and insights.
- Campaign Planning and Execution:
- Lead the development of onboarding programs introducing new users to key product features and benefits, accelerating time-to-value and adoption.
- Implement automated workflows and trigger-based communications to scale personalized outreach.
- Design, execute, and optimize multi-channel marketing campaigns driving conversion, engagement, and retention.
- Data Analysis and Optimization:
- Utilize analytics tools to monitor campaign performance, user behavior, and funnel conversion rates.
- Conduct A/B and multivariate testing to continually improve messaging, design, and delivery.
- Analyze customer data to identify trends, opportunities, and areas for improvement in the lifecycle strategy.
- Cross-Functional Collaboration:
- Partner with Product and Sales teams to align lifecycle initiatives with product updates, feature launches, and user feedback.
- Work closely with stakeholders to understand customer needs, pain points, and success stories.
- Customer Advocacy and Retention:
- Develop programs increasing customer loyalty and advocacy, such as customer testimonials and case studies.
- Proactively identify at-risk customers and implement strategies to mitigate churn.
- 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company.
- Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel.
- Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models.
- Proficiency with marketing automation platforms, CRM systems, and data analysis tools.
- Strong analytical skills translating complex data into actionable strategies.
- Excellent project management skills managing multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills with a talent for cross-functional collaboration.
- Self-starter with a growth mindset comfortable working in a fast-paced, dynamic environment.
- Experience with our tech stack is a plus: Klaviyo, Appcues, Google Analytics, Mode/Snowflake, SQL, Salesforce.
- Fully remote work policy with flexible vacation time.
- 100% Medical/Dental/Vision insurance coverage for employees, 60-65% for dependents.
- Comprehensive 401K program with matching contributions.
- FSA and Commuter Benefits.
- Competitive Equity with a 4-year vesting schedule.
- Life/AD&D and Disability Coverage.
- Parental leave for birthing and non-birthing parents, with 60% coverage under company secondary insurance for birthing parents.
- Estimated salary range: $120,000 - $180,000 per year, based on location and experience.
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