Strategic Customer Engagement Manager

7 days ago


San Francisco, California, United States Beautiful Full time
Job Overview

We are seeking a highly skilled Senior Lifecycle Marketing Manager to join our team at Beautiful.ai, a leading presentation software solution provider.

About the Role

In this critical position, you will be responsible for developing and executing lifecycle marketing strategies that drive customer engagement, retention, and growth. As a key member of our cross-functional team, you will work closely with Product, Sales, Customer Success, and Data Analytics to deliver personalized experiences that drive business outcomes.

Responsibilities
  • Lifecycle Marketing Strategy:
    • Develop and implement comprehensive lifecycle marketing plans addressing each stage of the customer journey.
    • Define customer segmentation and personalization strategies to deliver relevant messaging and content.
    • Set clear objectives and KPIs aligned with business goals, regularly reporting on progress and insights.
  • Campaign Planning and Execution:
    • Lead the development of onboarding programs introducing new users to key product features and benefits, accelerating time-to-value and adoption.
    • Implement automated workflows and trigger-based communications to scale personalized outreach.
    • Design, execute, and optimize multi-channel marketing campaigns driving conversion, engagement, and retention.
  • Data Analysis and Optimization:
    • Utilize analytics tools to monitor campaign performance, user behavior, and funnel conversion rates.
    • Conduct A/B and multivariate testing to continually improve messaging, design, and delivery.
    • Analyze customer data to identify trends, opportunities, and areas for improvement in the lifecycle strategy.
  • Cross-Functional Collaboration:
    • Partner with Product and Sales teams to align lifecycle initiatives with product updates, feature launches, and user feedback.
    • Work closely with stakeholders to understand customer needs, pain points, and success stories.
  • Customer Advocacy and Retention:
    • Develop programs increasing customer loyalty and advocacy, such as customer testimonials and case studies.
    • Proactively identify at-risk customers and implement strategies to mitigate churn.
    Requirements
    • 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company.
    • Proven track record of developing and executing successful lifecycle marketing programs in a PLG funnel.
    • Deep understanding of SaaS metrics, customer lifecycle stages, and subscription business models.
    • Proficiency with marketing automation platforms, CRM systems, and data analysis tools.
    • Strong analytical skills translating complex data into actionable strategies.
    • Excellent project management skills managing multiple initiatives simultaneously.
    • Exceptional communication and interpersonal skills with a talent for cross-functional collaboration.
    • Self-starter with a growth mindset comfortable working in a fast-paced, dynamic environment.
    • Experience with our tech stack is a plus: Klaviyo, Appcues, Google Analytics, Mode/Snowflake, SQL, Salesforce.
    Benefits
    • Fully remote work policy with flexible vacation time.
    • 100% Medical/Dental/Vision insurance coverage for employees, 60-65% for dependents.
    • Comprehensive 401K program with matching contributions.
    • FSA and Commuter Benefits.
    • Competitive Equity with a 4-year vesting schedule.
    • Life/AD&D and Disability Coverage.
    • Parental leave for birthing and non-birthing parents, with 60% coverage under company secondary insurance for birthing parents.
    • Estimated salary range: $120,000 - $180,000 per year, based on location and experience.


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