Digital Marketing Strategist for Customer Engagement and Growth
6 days ago
Detailed Description:
The role of Lifecycle Marketing Manager, Strategy and Operations at DocuSign requires a highly motivated individual who can develop data-driven marketing strategies to drive business growth. This position involves working closely with cross-functional teams to align lifecycle strategies with broader business objectives. Key responsibilities include developing and refining data-driven customer-centric lifecycle marketing strategies, leading weekly and quarterly business performance review reporting, and managing key strategic launches.
We are seeking an experienced professional with a strong background in lifecycle marketing, marketing operations, or CRM strategy. The ideal candidate will have experience developing and implementing data-driven lifecycle marketing strategies, as well as expertise in marketing automation platforms and CRM tools. Strong project management skills, collaboration abilities, and analytical thinking are essential for this role.
Key Responsibilities:
- Develop data-driven marketing strategies to drive business growth and enhance customer engagement
- Collaborate with cross-functional teams to align lifecycle strategies with broader business objectives
- Lead weekly and quarterly business performance review reporting to inform marketing decisions
- Manage key strategic launches, including crafting overall program strategy and campaign measurement plans
- Design and implement lifecycle audience segments for targeted marketing efforts
- Analyze data insights to refine strategies and optimize campaign performance
About the Team:
You'll be part of a dynamic team that's passionate about delivering exceptional customer experiences. We're committed to building trust and making the world more agreeable for our employees, customers, and communities.
What We Offer:
- A competitive salary range of $101,500 - $156,750 (based on location)
- Ongoing opportunities for growth and development in a fast-paced environment
- A comprehensive benefits package, including paid time off, health insurance, and retirement plans
- A global company with a diverse and inclusive work culture
Please note that pay may vary depending on job-related knowledge, skills, and experience. We're an equal opportunity employer and value diversity and inclusion in the workplace. If you're passionate about delivering innovative marketing solutions, we encourage you to apply for this exciting opportunity.
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