Director of Customer Engagement and Growth
2 days ago
Maximize value for customers and drive growth in our rapidly evolving television streaming service.
About the RoleWe are seeking an experienced leader to develop and execute a comprehensive marketing strategy that aligns with our business goals. This role involves overseeing go-to-market execution, collaborating with product teams, and working with brand, growth, and lifecycle teams to build a world-class customer journey.
Key Responsibilities- Developing a strategic marketing plan that drives customer engagement and growth across free, core subscription, and premium upgrade businesses.
- Overseeing go-to-market strategy for programmatic advertising business (B2B) and ensuring successful product launches.
- Stewarding efforts to define durable customer segments by leveraging deep customer insights to inform product development and engagement strategies.
- Collaborating with product management, engineering, marketing, and data teams to refine product positioning, value propositions, features, and messaging tailored to different customer segments.
- Driving cross-functional initiatives with an emphasis on improving overall lifetime value (LTV).
We require 8+ years of experience in product marketing or related roles in the consumer product or media industry. A proven track record of developing go-to-market strategies across products, particularly in a direct-to-consumer or ecommerce environment, is essential. Strong leadership skills with experience managing and developing high-performing teams are also necessary.
About PhiloWe put people first, both our subscribers and our team. We value pragmatism, pride in our work, and passion. Transparency and openness are fundamental to our company culture. We are committed to diversity and inclusion as we grow the Philo team and shape the future of TV.
What We OfferWe offer a generous set of benefits, including full health, dental, and vision coverage, 401(k) plan with employer contributions, flexible working hours, up to 20 weeks of fully paid parental leave, unlimited paid time off for vacation and sick leave, and much more.
We provide access to top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery, Food Network, Hallmark, HGTV, History, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, WE tv, and more, along with groundbreaking originals and blockbuster movies included with AMC+. Our service also includes 80+ free channels and premium add-ons like STARZ and MGM+
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