Global Marketing Director

2 weeks ago

Sleepy Hollow, California, United States Regeneron Full time
Job DescriptionThis is a hybrid role based in the United States, requiring frequent travel to international locations. The position cannot be based in New York or New Jersey.

The Senior Director, Global Marketing will be responsible for developing and executing global strategic and tactical plans for upper respiratory and gastroenterology indications. This includes leading the development of global marketing strategies for these indications and driving the execution of global marketing projects. The role has an emphasis on co-developing and supporting country-level strategy and understanding drivers of performance across all markets. Additionally, the role is engaged in key brand initiatives and planning for upcoming indications in close collaboration with the US and international teams and alliance partners.

In a Typical Day, You Will
  • Develop and execute global marketing strategies to optimize positioning in upper respiratory and gastroenterology indications
  • Be the champion for the ENT/rhinology and gastroenterology specialties, with in-depth knowledge of each HCP specialty and indication area. Leverage customer understanding and insights to build successful marketing strategies and plans
  • Work closely within the Alliance commercialization team, including market research, market access, HEOR, medical affairs, to synthesize and articulate a clear understanding of customer needs and market trends as well as brand strategy
  • Collaborate closely with Regeneron international and US markets to ensure strategic alignment/input, share best practices, and ensure successful execution
  • Co-create strategy and materials with markets, collaboration partners, and other key functional counterparts to ensure successful new indication launch planning
  • Lead market development strategy and execution across ENT/Rhinology and gastroenterology, identifying and working closely with Key Scientific Experts & Expert panels to build compelling value propositions in line with brand strategy
  • Provide insights and strategic input to decision-making, including acting as the Global commercial indication expert in alliance commercial meetings, pricing committee discussions, Joint Review Committee meetings, and labeling working groups as needed
  • Lead indication-relevant strategy and interactions with global advertising agencies and other vendors (as needed)
  • Develop compelling marketing/promotion and scientific support materials (in conjunction with collaboration and agency partners) to improve disease state awareness and build impactful educational campaigns and branded materials
  • Plan and lead commercial presence and participation in relevant Global/US scientific congresses and conferences
  • Lead global strategic and tactical brand planning for CRSwNP and EoE indications

To Be Considered, You Must Have
  • Bachelor's Degree required; advanced degree (MBA or PhD) strongly preferred
  • 15 years of in-house Pharmaceutical/Life Science industry experience with 10+ years of pharmaceutical commercial/marketing experience required
  • Track record of developing prelaunch/launch strategies, tactics, and budgets. Global marketing experience, with a focus on international (EU/Can/JP) & US markets is required
  • Experience in respiratory, allergy, gastroenterology, and/or immunology marketing a plus
  • Alliance/co-promotion experience preferred; experience with monoclonal antibodies/injectable medications a plus

Frequent travel is required (30%+ including weekend travel as needed).

Does this sound like you? Apply now to take your first step towards living the Regeneron Way We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$208,700.00 - $347,800.00

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