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Director, Omnichannel Consumer Marketing, US Dermatology
1 month ago
We are seeking a highly skilled Director of Omnichannel Consumer Marketing, US Dermatology to join our team at BioSpace, Inc. This role will be responsible for developing and executing comprehensive US digital marketing strategies to reach, educate, and activate consumers across the omnichannel ecosystem.
Key Responsibilities- Develop and execute branded, unbranded, and multi-cultural digital consumer marketing initiatives across various online channels.
- Partner with alliance media to develop efficient and effective media mix strategies.
- Utilize data analytics to measure and optimize digital campaign performance and consumer engagement.
- Manage the digital marketing budget and lead and mentor consumer digital marketing professionals.
- 12+ years of progressive industry/relevant professional experience.
- 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/patient marketing experience.
- Strong understanding of digital marketing trends and innovations.
We offer a comprehensive benefits package, including health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees.
