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Associate Manager of Consumer Marketing
2 months ago
Domino's Pizza is looking for an Associate Manager of Consumer Marketing to enhance the company's personalization efforts and develop engaging, tailored experiences across all digital ordering and marketing platforms.
This position will play a crucial role in leveraging Domino's extensive data capabilities and amplifying the effectiveness of digital channels to foster business growth by delivering more pertinent and valuable consumer interactions across various platforms.
KEY RESPONSIBILITIES:
- Content Development (60%): Collaborate with teams focused on Personalization, Journey Marketing, Loyalty, eCommerce, and Owned Media to pinpoint content creation needs and requirements to support personalization initiatives and other owned media projects.
- Provide comprehensive specifications (including design guidelines, messaging structure, and target audience) to creative and activation agencies for content production.
- Act as the primary liaison within the team for collecting and conveying feedback from relevant stakeholders (project teams, leadership, legal, etc.) to creative and activation agencies.
- Work alongside the Advertising team and the Manager of Owned Media to ensure that Domino's brand values, creative standards, and guidelines are reflected in all content development.
- Maintain and organize the content library to ensure it is accurate and up-to-date with the latest creative assets.
- Project Management for Content Creation (30%): Set timelines and deadlines that accommodate creative review rounds and stakeholder approvals.
- Establish a process to ensure that requirements are clearly defined at handoff and that feedback is effectively captured and integrated during creative iterations.
- Ensure consistent project communication so that all involved parties receive accurate and timely updates regarding scope and status.
- Administrative Support for Owned Media and Personalization (10%): Monitor and process invoices related to content production and from activation agencies.
- Assist the manager with the processing of contract renewals through the appropriate approval systems.
