Marketing Communications Specialist
4 days ago
The University of Michigan is seeking a highly skilled Communications and Marketing Specialist to join its team. This role will be responsible for developing and implementing a synergistic communications, marketing, and social media strategy to promote and communicate the Center for Campus Involvement (CCI) and University Unions (UU) services, resources, and programs.
Key Responsibilities- Develop and coordinate strategic marketing communication plans to positively position CCI and its student-centered programming to students and other campus stakeholders.
- Plan and execute marketing and communication avenues to promote, support, and cover the lifespan of CCI and University Unions events.
- Ensure consistent University Unions and CCI branding across all marketing communications and that digital content is current, accurate, and relevant.
- Write, edit, and manage content for newsletters, email campaigns, websites, social media, event communications, and annual reports.
- Develop multi-platform responses to urgent and emerging issues affecting the campus community with unit's leadership and in close partnership with Student Life's central Communications, Marketing, and Design team.
- Coordinate social media strategies, policies, and best practices.
- Manage Instagram and X channels for University Unions and CCI.
- Ability to work with analytics and research tools to measure the effectiveness of marketing and communications initiatives.
- Identify and train CCI staff on technological tools that aid in efficient communications.
- Represent CCI and University Unions at informational fairs, expos, staff trainings, internal communications, meetings, etc.
- Hire, advise, manage, train, and evaluate student staff team.
- Provide professional development opportunities and meaningful feedback to student staff team.
- Oversight of the department's marketing budget.
- Approve and manage payroll for temporary student employees.
- Maintain accurate records and prepare reports.
- Bachelor's Degree in marketing, communications, business, information science, or related field.
- 2-3 years professional communication experience.
- A commitment to college student learning and development.
- Master's degree in marketing, communications, business, information science, higher education, or related field.
- Expertise in developing methods of social media and electronic communications for a department or organization.
- Experience leading an intentional agenda for emerging and ongoing needs.
- Interest in learning new technologies and teaching others how to use them.
Primary work space will be located in the Michigan Union. Some evenings and weekends may be required during high volume times.
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