Franchise Marketing Manager

4 weeks ago


Ann Arbor, Michigan, United States Franworth Corporate Full time
Marketing Manager Job Description

At Franworth Corporate, we are seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for planning, developing, and delivering online and offline marketing programs, strategies, and support for our brand and its franchisees.

Key Responsibilities:
  • Manage national marketing agencies to drive traffic and ROAS for franchise partners
  • Support franchisees in executing local grassroots marketing effectively
  • Develop and manage social media content calendar, including content development
  • Assist in the creation and implementation of a customer loyalty program
  • Collaborate with design and development teams on website
  • Manage marketing assets and collateral to brand standards
Requirements:
  • Bachelor's degree in marketing, advertising, or business-related field
  • Minimum 2-5 years of experience in marketing with a proven track record of success
  • Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)
  • Ability to establish effective and positive working relationships with a diverse group of people at many professional levels

This is a remote position with some travel required (less than 5%). If you are a motivated and detail-oriented marketing professional with a passion for driving business growth, we encourage you to apply.



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