Sustainability Marketing and Communications Specialist

4 days ago

Ann Arbor, Michigan, United States University of Michigan Full time
Job Summary

The University of Michigan Division of Student Life is seeking a Sustainability Marketing and Communications Specialist to lead and coordinate Student Life Sustainability's outreach and communications work. This position will develop and execute a communications plan for the unit, conduct outreach and education with partners across Student Life and campus, and manage a team of student interns.

Responsibilities
  • Develop and implement strategy to increase the visibility of SL Sustainability programs and initiatives.
  • Develop brand and voice for SL Sustainability unit in alignment with Student Life Communications, Marketing & Design standards.
  • Co-develop University-wide sustainability and carbon neutrality communications strategy with AVP Campus Sustainability and Vice Provost Sustainability and Climate Action's communications teams.
  • Manage intake, timeline, and prioritization of marketing requests from SL Sustainability staff, students, and sustainability partners.
  • Oversee design and production of digital boards, print materials, and unit swag.
  • Publish and manage unit annual reports, newsletters, and visuals.
  • Create compelling visuals and writing to share unit priorities and Student Life's climate action plans with various audiences.
  • Maintain a content calendar of all SL Sustainability events and programs.
  • Update Planet Blue website content and other Student Life sustainability information across various web properties.
  • Regularly pitch stories to The University Record, Student Life Today, and other university or division-wide publications.
  • Work collaboratively with the Planet Blue Ambassador program on opportunities to support Welcome to Michigan programs.
  • Document and share the work of SLS programs with University leadership, current and potential partners, and funders.
  • Share content and stories with development offices and potential donors.
  • Create training and education materials about sustainability for various staff audiences within Student Life.
  • Expand awareness of existing student grant programs (Planet Blue Student Innovation Fund, Social & Environmental Sustainability Grants, and Student Food Empowerment Fund).
  • Hire and train a team of 2-8 student staff to support graphic design, social media, and other marketing efforts.
  • Train Planet Blue Student Leader, UM Sustainable Food Program, Student Sustainability Coalition, and Cultural Organizing teams in marketing and engagement best practices.
  • Schedule and facilitate weekly meetings for the intern team and other student-staff communicators.
  • Create accessible pathways for student staff to share their own stories and work.
  • Advise student staff of four co-curricular sustainability leadership programs as they share stories about their work through organizational newsletters and social media accounts.
  • Provide technical assistance and communications-related professional development opportunities for student communicators.
  • Publish weekly email newsletter to all student sustainability staff within unit and partner units.
  • Meet with student staff one-on-one and in small groups to provide guidance and accountability for goals.
  • Serve as liaison between SL Sustainability and marketing/communication channels (e.g., Student Life's central Communications, Marketing and Design, Office of Vice President of Communications, U-M Social, and Planet Blue Communicators).
  • Work with partners in arts/humanities, wellbeing, and campus-as-lab programs to share SL Sustainability's programs and contributions to those University-wide efforts.
  • Navigate distributed leadership across sustainability units within UM and related communication channels.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 2-3 years professional or graduate level experience in communications, marketing, or related field.
  • Excellent oral/written communication skills, attention to detail, strong interpersonal and organizational skills and the ability to interact professionally with individuals from diverse backgrounds.
  • Demonstrated ability to manage multiple priorities at once and budget time accordingly.
  • Demonstrated ability to manage projects independently, exercise initiative, meet deadlines, and work collaboratively as part of a team.
  • Demonstrated proficiency in common Microsoft Office software, GSuite, and the ability to learn specialized software.
  • Fluency in common digital communication and marketing tech tools such as Canva, Mailchimp, Instagram, vertical video, and/or Adobe Creative Suite applications.
  • Minimum of one year of experience supervising or coaching others.
Preferred Qualifications
  • 2+ years experience working in sustainability field.
  • 2+ years experience working with higher education institutions or working with students.
  • Experience with community outreach programs.
  • Experience with event planning and meeting facilitation.
  • Experience working across diverse stakeholders, including academicians, students, and operations/facilities.
  • Experience and demonstrated working knowledge of multiple social media platforms, including branding and communications work.

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