Restaurant Marketing Innovation Lead

6 days ago

Jacksonville, Florida, United States Restaurant Brands International Inc Full time

About Restaurant Brands International:

Restaurant Brands International Inc. is a leading global quick service restaurant company with a strong presence in over 100 countries. With a portfolio of iconic brands, including TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS, RBI is committed to delivering exceptional customer experiences and driving business growth.

Marketing Manager, Off Premise Strategy, FHS, US&C:

Our Opportunity:

This role plays a critical part in the development of a best-in-class catering platform for Firehouse Subs. As a Marketing Manager, Off Premise Strategy, you will be responsible for driving the development and management of the catering menu and packaging in collaboration with cross-functional teams. Your expertise will be essential in bringing innovative concepts to life, backed by industry research and data analysis.

Key Responsibilities:

  • Develop and test catering product and packaging concepts for future deployment in conjunction with culinary and innovation teams.
  • Conduct market research to inform innovation, product, and packaging decisions.
  • Incorporate product feedback from operations and guest feedback to enhance catering product and packaging quality.
  • Manage marketing execution roll-outs to ensure seamless execution from concept to deployment.
  • Analyze data (Sales, Product Satisfaction, Catering Visits, profitability) to identify product and packaging opportunities and apply problem-solving methodologies to create solutions.
  • Leverage internal and external data sources to understand market trends, market share, demographics, consumer preferences, and price positioning.
  • Build and update dashboards and reporting on key satisfaction metrics.
  • Research and development of new products in collaboration with innovation and calendar planning.
  • Create and present business learnings for internal stakeholders, including RBI leadership.

Requirements:

  • 3+ years of quick service restaurant or catering marketing experience.
  • Market research data tools (NPD, IRI, or similar).
  • Proficiency in Microsoft Office applications (Word, Excel, and PowerPoint).
  • Ability to synthesize learnings and create decks for executive and cross-functional teams.
  • Ability to work in a fast-paced, multi-task environment with competing priorities.
  • Excellent interpersonal, communication, and writing skills.
  • Comfortable in giving presentations to large audiences.
  • Excellent organizational skills with the ability to prioritize and handle multiple tasks.
  • Willingness to take on new projects and initiatives.
  • Possess a responsible, detail-oriented, results-driven work ethic.
  • Is a Firehouse Subs Ambassador at all times.

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