Marketing Manager for Closed-End Funds
4 weeks ago
Job Summary:
The Marketing Manager for Closed-End Funds will be responsible for developing and executing the marketing strategy for abrdn's U.S. closed-end funds. This includes creating persuasive brand-building materials, originating ideas for new marketing initiatives, and managing closed-end fund tradeshow and conference logistics.
Key Responsibilities:
- Develop and execute the closed-end fund marketing plan aligned with dedicated budget
- Originate ideas for new marketing initiatives that support abrdn's key product messages across traditional and digital media
- Run internal and external resources to create digital content, whitepapers, webcasts, podcasts, presentations, and other marketing collateral
- Write accurate, engaging copy for marketing materials and websites, as well as shareholder and other investor communications
- Manage closed-end fund portion of company website; quality control; and timely collateral updates
- Proactively and consistently develop marketing tactics that increase consumer and advisor awareness of fund complex
- Develop launch plan and materials to introduce new products to the market
- Manage closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising, and speaking opportunities
- Assist with re-framing global marketing content, ensuring that materials meet local compliance and brand requirements
Requirements:
- College degree required; preferably in marketing or business administration field
- Series 7 FINRA-registered strongly preferred or ability to obtain within first six months of employment
- 6-8 years of asset management marketing and/or investor relations experience
- Strong writing and communication skills. Experience in investment writing and collateral production
- Ability to work under tight deadlines
- Team player
- Strong project and vendor management skills
About abrdn plc:
abrdn plc is one of the world's largest investment companies, built on a long-standing culture of caring about the future and making a positive impact. We invest for a better future, making a difference to the lives of our clients and customers, our employees, society, and our shareholders.
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