Marketing Manager for Closed-End Funds

4 weeks ago


Philadelphia, Pennsylvania, United States abrdn plc Full time

Job Summary:

The Marketing Manager for Closed-End Funds will be responsible for developing and executing the marketing strategy for abrdn's U.S. closed-end funds. This includes creating persuasive brand-building materials, originating ideas for new marketing initiatives, and managing closed-end fund tradeshow and conference logistics.

Key Responsibilities:

  • Develop and execute the closed-end fund marketing plan aligned with dedicated budget
  • Originate ideas for new marketing initiatives that support abrdn's key product messages across traditional and digital media
  • Run internal and external resources to create digital content, whitepapers, webcasts, podcasts, presentations, and other marketing collateral
  • Write accurate, engaging copy for marketing materials and websites, as well as shareholder and other investor communications
  • Manage closed-end fund portion of company website; quality control; and timely collateral updates
  • Proactively and consistently develop marketing tactics that increase consumer and advisor awareness of fund complex
  • Develop launch plan and materials to introduce new products to the market
  • Manage closed-end fund tradeshow and conference logistics, including pre- and post-event planning, promotional materials, event advertising, and speaking opportunities
  • Assist with re-framing global marketing content, ensuring that materials meet local compliance and brand requirements

Requirements:

  • College degree required; preferably in marketing or business administration field
  • Series 7 FINRA-registered strongly preferred or ability to obtain within first six months of employment
  • 6-8 years of asset management marketing and/or investor relations experience
  • Strong writing and communication skills. Experience in investment writing and collateral production
  • Ability to work under tight deadlines
  • Team player
  • Strong project and vendor management skills

About abrdn plc:

abrdn plc is one of the world's largest investment companies, built on a long-standing culture of caring about the future and making a positive impact. We invest for a better future, making a difference to the lives of our clients and customers, our employees, society, and our shareholders.



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