Marketing and Communications Specialist
4 weeks ago
The American Association for Cancer Research (AACR) is seeking a highly skilled Marketing Manager to join our team. As a key member of the marketing team, you will collaborate closely with the Associate Director, Marketing, and other divisions/departments to reinforce the AACR's position as the world's premier cancer research association.
Key Responsibilities:
Create and manage targeted email campaigns using Salesforce Marketing Cloud to support core divisions, including Scientific Programs, Membership, and Research and Grants.
Leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth.
Manage the master schedule of emails and audience targeting process to ensure all departments' needs are met.
Set and monitor key performance indicators (KPIs) related to marketing campaigns, analyze campaign performance metrics, and regularly prepare reports.
Provide insights and recommendations for continuous improvement.
Requirements:
Proven experience executing email campaigns with an understanding of email marketing best practices.
Extensive experience with Salesforce Marketing Cloud or similar CRM platform, marketing automation tools, and techniques.
Lifecycle marketing experience, understanding of customer segmentation and personalization, and ability to turn data into actionable insights.
Experience with media/advertising campaigns and evaluating performance metrics, outstanding written and oral communication skills, and strong interpersonal and relationship building skills.
Ability to interact with all levels of management, manage multiple deadline-driven projects at once, and have a can-do attitude and strong attention to detail.
Education and Training:
Bachelor's degree in Marketing, Advertising, Business, or related field required. Salesforce Database Management, Salesforce Marketing Cloud or similar CRM platform, Microsoft Office (Word, PowerPoint, Excel, Outlook) knowledge, and Adobe Creative Suite and other creative programs a plus.
Work Experience:
5+ years of marketing experience, knowledge of or familiarity with life science or cancer-related organizations, or nonprofit or membership-based marketing experience a plus.
How to Apply:
Please upload your resume and cover letter.
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