B2B Marketing Director

4 weeks ago

Philadelphia, Pennsylvania, United States Aramark Full time
Job Overview

B2B Marketing Director

Aramark seeks a seasoned B2B Marketing Director to lead the development and execution of a comprehensive marketing strategy for Collegiate Hospitality. This executive will drive business-to-business brand positioning and market leadership within the collegiate sector, ensuring Aramark is well-positioned to attract and retain key clients. The Director will work closely with senior leadership across marketing, growth, and operations to influence decisions and develop an integrated go-to-market strategy.

This role involves shaping the brand narrative, fostering industry thought leadership, and driving lead generation and client engagement through innovative campaigns. The Director will oversee the execution of high-impact marketing initiatives designed to elevate Aramark's visibility and reputation. This role requires a blend of strategic thinking, creativity, and strong leadership to ensure the line of business continues to thrive in a competitive marketplace.

Key Responsibilities

Strategic Leadership:

  • Develop and implement a line-of-business-wide communication strategy that enhances Aramark's positioning in the collegiate market.
  • Lead cross-functional collaboration with senior leadership teams (Marketing, Growth, Operations, Corporate Communications) to align marketing efforts with business objectives.
  • Create and oversee the execution of a strategic editorial calendar that drives consistent messaging across channels, ensuring alignment with organizational priorities and market opportunities.

Campaign Development and Execution:

  • Lead the planning and execution of organic and paid marketing campaigns, incorporating experiential design, brand storytelling, and targeted prospect outreach.
  • Use deep market insights and competitive analysis to create compelling, data-driven marketing strategies that resonate with both internal and external stakeholders.
  • Manage relationships with external agencies and vendors to ensure cohesive and high-quality campaign delivery across digital, print, social, video, and events.

Content Creation and Thought Leadership:

  • Spearhead the development of thought leadership content that positions Collegiate Hospitality as an industry leader, including white papers, case studies, conference presentations, and social media strategies.
  • Tailor marketing content to specific target audiences and key segments, leveraging industry insights and emerging trends to showcase Aramark's capabilities.
  • Oversee the creation of content for a variety of platforms, including websites, virtual and live events, social media, and executive communications.

Team Leadership and Development:

  • Build, mentor, and lead a high-performing marketing and communications team capable of delivering results in a fast-paced environment.
  • Collaborate closely with key internal stakeholders, including corporate SMEs, sales leaders, and operations teams to ensure seamless communication and execution of marketing initiatives.

Technology and Analytics:

  • Utilize marketing technologies (for example but not limited to Salesforce, AEM, HubSpot, ZoomInfo, StackAdapt, LinkedIn) and project management tools to drive efficiency and ensure projects are completed on time and within budget.
  • Implement data-driven decision-making processes to measure the effectiveness of campaigns and continuously optimize performance based on results.
Requirements
  • Bachelor's degree in marketing, communications, business administration, or a related field (advanced degree preferred).
  • 15+ years of experience in B2B marketing, with a focus on marketing strategy, campaign execution, and brand positioning, preferably in the service sector.
  • Proven experience leading cross-functional teams and managing large-scale marketing projects from concept to completion.
  • Expertise in utilizing marketing technologies such as Salesforce, AEM, HubSpot, ZoomInfo, and LinkedIn and other leading B2B technologies to drive lead generation and campaign success.
  • Demonstrated experience to identify and manage external agencies end to end to deliver against business objectives - RFI, SOW, milestones/timelines and budget.
  • Strong proficiency in MS Office Suite and project management software.
  • Exceptional communication and presentation skills, with the ability to influence senior stakeholders and drive results.
About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

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