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Senior Media Strategist

2 months ago

San Diego California, United States The Shipyard Full time
Senior Media Strategist

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can't help but love. We're a team of bold creatives and innovators who fuel brand and marketing decisions that are more courageous and more validated.

About the Role

We're seeking a smart, experienced, and motivated Senior Media Strategist to join our San Diego team. As a key member of our Media Planning team, you'll be responsible for assisting in the day-to-day management of media campaigns on key accounts.

Key Responsibilities
  • Manage the planning and implementation of wide variety of client campaigns.
  • Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
  • Work with team members to create media recommendations and supply substantiated back-up information to justify recommendations.
  • Leverage media planning and buying tools in the development of strategic media plans.
  • Prepare and present media recommendations to clients.
  • Collaborate with Media Supervisor in the day-to-day media campaign management of key accounts.
  • Keep abreast of media trends, tools, opportunities in media landscape.
Campaign Stewardship & Execution
  • Manage client budgets and day-to-day media activities including digital campaign management.
  • Ensure 100% accuracy within plans, budgets, and reconciliations.
  • Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, budget tracking, as well as any activities tied to ensuring successful media campaigns.
  • Monitor pacing of key digital campaigns.
  • Utilize critical thinking to analyze performance data to develop clear, actionable, and relevant media insights.
  • Ensure accurate billing and reporting of key accounts.
Communication & Collaboration
  • Ensure a good working relationship with account teams, analytics, and digital ops team to facilitate flawless execution of plans.
  • Be comfortable providing thoughtful input and feedback in internal meetings.
  • Develop media points-of-view on media opportunities for internal teams and clients.
  • Maintain a mature and professional acumen in personal and written communications.
  • Develop and mentor junior media team members.
  • Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
Requirements
  • 3+ years of relevant professional experience with a focus on media and advertising.
  • Working media planning/buying experience across traditional and digital media channels, primarily digital.
  • Experience with media research and third-party ad serving platforms.
  • Ability to think creatively and analytically.
  • Multi-task and prioritize assignments.
  • Possess strong organization skills and attention to detail.
  • Keep a positive attitude in a fast-paced work environment.
  • Proactively problem solve.
  • Comfort mining data for relevant analytical insights.
What We Offer
  • The overall target range of base compensation for this role is $79,000 - $84,000.
  • Open PTO.
  • 40 hours of paid sick time (annually).
  • Flexible work hours and remote work.
  • Paid holidays + vacation closure between Christmas Eve and New Year's Day.
  • Company-paid medical, dental, and vision insurance.
  • Life insurance and disability benefits.
  • 401k program with employer matching.
  • 6 weeks paid parental leave.
  • Employee bonus referrals.
  • Dog-friendly offices.
  • Company-provided snacks and beverages.