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Director of Marketing

2 months ago

Alpharetta, United States LexisNexis Risk Solutions Inc. Company Full time

About the Role

The Senior Marketing Manager at LexisNexis Risk Solutions Inc. Company is a key position that enables marketers to develop and execute marketing plans for market-leading solutions. This role is responsible for leading efforts to create and execute fully integrated and innovative B2B marketing programs to drive awareness, create demand, and foster customer retention for our market-leading analytics solutions.

Key Responsibilities

  • Developing fully integrated strategic marketing plans with objectives around awareness, demand generation, and retention.
  • Owning and driving marketing programs end-to-end to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, and webinars.
  • Creating high-impact messaging and thought leadership content such as eBooks, infographics, whitepapers, and more, for web, social, blogs, video, print, etc.
  • Identifying relevant, high-value industry events (tradeshows, user conferences, customer meetings, and webinars) and ensuring company solutions and brand are fully represented to maximize event ROI.
  • Overseeing creative development of marketing materials and coordinating promotion activities through internal stakeholders, agencies, and vendors.
  • Working with various stakeholders up, down, and across the organization for go-to-market product launches, including development of communications, materials, and promotions.
  • Managing marketing budget and working with the Analytics team to share insights related to program or campaign performance.
  • Marketing deliverables for acquisition integration and product migrations.

Requirements

  • Successfully developed objectives-based integrated marketing plans, execution of strategic marketing plans, and reporting on campaign results.
  • Experience with agency management, creative oversight, and contract negotiations.
  • Marketing project management experience leading cross-functional campaign execution.
  • Thriving in a fast-paced, dynamic organization with simultaneous projects and deadlines.
  • 4-year college degree preferably in Marketing or Business.
  • A minimum of 7 years of marketing experience required.
  • Experience with digital marketing automation tools, such as Eloqua and Salesforce.
  • B2B marketing and/or technology experience.
  • Experience in working in a matrix environment with multiple stakeholders and partners.
  • Able to travel as necessary.
  • Highly influential communicator with excellent written and verbal storytelling skills.
  • Ability to interpret internal/external business challenges and recommend best practices to improve products, processes, or services.