Senior Director of Marketing

1 week ago


Alpharetta, United States StimLabs Full time
Job Description

The Senior Director of Marketing is a key member of the StimLabs team, responsible for leading the company's marketing efforts to drive growth and success. This role requires a strategic thinker with exceptional leadership skills, who can develop and execute marketing plans that align with the company's goals and objectives.

Key Responsibilities
  • Develop and execute marketing plans to drive growth and success
  • Lead cross-functional teams to execute product marketing plans
  • Manage downstream and upstream marketing activities
  • Develop in-depth knowledge of StimLabs' markets and products
  • Develop marketing plans and KPIs to drive and evaluate upstream and downstream marketing performance
  • Plan and implement cohesive marketing campaigns to drive demand and leads
  • Build marketing campaigns across multiple sites of care
  • Drive the development of a digital platform across multiple channels
  • Establish processes and metrics to measure and report routinely on marketing initiatives
  • Responsible for development of strong product and educational/clinical content and owning the messaging of value proposition
  • Support KOL development, increasing educational programs and content
  • Manage team through market research including Key Opinion Leader, Voice of Customer, and competitive intelligence activities
  • Use quantitative and qualitative insights to influence marketing strategy and develop executional tactics
  • Support pipeline development strategy and new product development stage gates in collaboration with R&D
  • Responsible for a high level of collaboration with the Operations, and Sales teams, on sales enablement needs, data and training
  • Implement plans by working cross-functionally (Sales, Market Access, R&D, Compliance, Regulatory, and Legal), gaining their buy-in and support
  • Support CRM implementation across the commercial team
  • Support strategic marketing activities such as executive presentations, market assessments, and other analysis
  • Manage team through conference/trade show exhibits and corresponding tactics
Requirements
  • Creative thinker who possesses exceptional verbal, written and diplomacy skills
  • Effective organizational skills and ability to exceed tight deadlines in a dynamic environment of competing and changing priorities
  • Team player who can incorporate input from various functions and generate consensus
  • Full product launch lifecycle experience
  • At least 7 years managing marketing/product managers
  • At least 7 years of experience in medical device, with wound care experience preferred
  • Experience with digital marketing, marketing automation, and CRM tools
  • Excellent MS Office skills
  • Experience with project management / workflow tools such as Wrike preferred
  • Strong quantitative and analytical skills preferred
  • Bachelors degree in Marketing or related field


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