Digital Marketing Director
1 month ago
At Brunswick, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital initiatives that align with our overall business objectives and strategies.
Key Responsibilities:- Develop and execute digital marketing strategies that drive business growth and revenue.
- Liaise with cross-functional teams to ensure alignment and effective execution of digital marketing initiatives.
- Manage and maintain comprehensive editorial and activation calendars for our website, aligning with business priorities and balancing the needs of our comprehensive portfolio.
- Lead the development and implementation of user-centric digital campaigns, including deployment governance, testing, and post-campaign analytics and assessments.
- Collaborate with internal stakeholders to establish clarity of purpose for our website and execute upon strategic direction and digital capabilities roadmap.
- Oversee the design, development, and management of digital applications to support business goals and dealer and online reseller profitability.
- Develop project proposals and/or project plans according to requirements established by internal business groups, evaluating requests against sound digital practices and system capabilities.
- Develop and maintain overall project timelines based on project requests, ensuring any risks are evaluated, alleviated, and communicated promptly.
- Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring our online presence is best-in-class.
- Analyze data and develop, present, and/or implement recommendations for continuous improvement in Digital Marketing, communicating recommendations/modifications within the brand, retail, and eCommerce teams.
- Routinely collaborate with internal digital delivery teams and external digital agencies in day-to-day sustainment and optimization activities as well as the implementation of new functionality and tools.
- Manage, coach, and mentor direct reports to foster excellence in execution, improved capabilities, and greater engagement with Marketing and the broader organization.
- Bachelor's degree in marketing, Digital Marketing, Business, Technology, or related field required.
- 7 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
- 3 or more years professional experience with direct accountability for digital marketing activities such as website product management, or eCommerce.
- 2 or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
- Travel domestically, some international.
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Digital Marketing Director
3 weeks ago
Fond du Lac, Wisconsin, United States Brunswick Corporation Full timeJob SummaryBrunswick Corporation is seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that align with our overall business objectives.Key Responsibilities:Develop and...
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Digital Marketing Director
2 months ago
Fond du Lac, Wisconsin, United States Brunswick Full timeJob Title: Digital Marketing ManagerAt Brunswick, we're seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital initiatives that drive business growth and enhance our online presence.Key Responsibilities:Develop and implement comprehensive...
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Digital Marketing Director
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Fond du Lac, Wisconsin, United States Brunswick Full timeJob Title: Digital Marketing ManagerDevelops and executes digital initiatives that align with overall business objectives and strategies. Brings recommendations forward to drive demand generation, lead capture and site integration and optimization. Elevates digital performance through SEO, tagging and system integration strategies. Represents marketing in...
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Fond du Lac, Wisconsin, United States Brunswick Full timeJob Title: Digital Marketing ManagerAt Brunswick, we're seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital initiatives that drive business growth and enhance our online presence.Key Responsibilities:Develop and implement comprehensive...
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