Digital Marketing Director

1 week ago


Fond du Lac, Wisconsin, United States Brunswick Full time
Job Title: Digital Marketing Manager

At Brunswick, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital initiatives that align with our overall business objectives and strategies.

Key Responsibilities:
  • Develop and execute digital marketing strategies that drive business growth and revenue.
  • Liaise with cross-functional teams to ensure alignment and effective execution of digital marketing initiatives.
  • Manage and maintain comprehensive editorial and activation calendars for our website, aligning with business priorities and balancing the needs of our comprehensive portfolio.
  • Lead the development and implementation of user-centric digital campaigns, including deployment governance, testing, and post-campaign analytics and assessments.
  • Collaborate with internal stakeholders to establish clarity of purpose for our website and execute upon strategic direction and digital capabilities roadmap.
  • Oversee the design, development, and management of digital applications to support business goals and dealer and online reseller profitability.
  • Develop project proposals and/or project plans according to requirements established by internal business groups, evaluating requests against sound digital practices and system capabilities.
  • Develop and maintain overall project timelines based on project requests, ensuring any risks are evaluated, alleviated, and communicated promptly.
  • Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring our online presence is best-in-class.
  • Analyze data and develop, present, and/or implement recommendations for continuous improvement in Digital Marketing, communicating recommendations/modifications within the brand, retail, and eCommerce teams.
  • Routinely collaborate with internal digital delivery teams and external digital agencies in day-to-day sustainment and optimization activities as well as the implementation of new functionality and tools.
  • Manage, coach, and mentor direct reports to foster excellence in execution, improved capabilities, and greater engagement with Marketing and the broader organization.
Requirements:
  • Bachelor's degree in marketing, Digital Marketing, Business, Technology, or related field required.
  • 7 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
  • 3 or more years professional experience with direct accountability for digital marketing activities such as website product management, or eCommerce.
  • 2 or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
  • Travel domestically, some international.


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