Digital Marketing Strategist

1 week ago


Fond du Lac, Wisconsin, United States Brunswick Full time
Job Title: Digital Marketing Manager

At Brunswick, we're seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing digital initiatives that drive business growth and enhance our online presence.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies that align with our business objectives and goals.
  • Liaise with cross-functional teams to ensure seamless execution of digital marketing campaigns and initiatives.
  • Manage and maintain our website, ensuring it is up-to-date, engaging, and optimized for search engines.
  • Lead the development and implementation of user-centric digital campaigns, including deployment governance, testing, and post-campaign analytics.
  • Collaborate with internal stakeholders to establish clarity of purpose for our digital presence and execute upon strategic direction and digital capabilities roadmap.
  • Oversee the design, development, and management of digital applications to support business goals and dealer and online reseller profitability.
  • Develop project proposals and/or project plans according to requirements established by internal business groups, evaluating requests against sound digital practices and system capabilities.
  • Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing.
  • Analyze data and develop recommendations for continuous improvement in Digital Marketing, communicating recommendations within the brand, retail, and eCommerce teams.
Requirements:
  • Bachelor's degree in marketing, Digital Marketing, Business, Technology, or related field.
  • 7 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
  • 3 or more years professional experience with direct accountability for digital marketing activities such as website product management, or eCommerce.
  • 2 or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
  • Travel domestically, some international.


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