Digital Media Tagging Specialist

2 weeks ago

Minneapolis, Minnesota, United States INSPYR Solutions Full time
Digital Media Tagging Implementation & Attribution Specialist

Job Summary:

We are seeking a highly skilled Digital Media Tagging Implementation & Attribution Specialist to join our Digital Web Analytics & Tagging team. The successful candidate will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for digital media campaigns and broader analytics tags related multi-touch attribution measurement.

Key Responsibilities:

  • Lead 3rd party marketing tagging requirements discussions between the agency and internal marketing teams.
  • Develop and maintain tagging strategies and implementation plans.
  • Collaborate with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system.
  • Test and monitor tag activity to ensure proper measurement.
  • Maintain and update all media tag documentation and tracking tools.
  • Support the governance of tags across sites.
  • Work closely with Compliance and Risk Teams for tag approvals and auditing.

Requirements:

  • Proven experience with tag management systems like Tealium, GTM, Ensighten.
  • Knowledge of JavaScript and understanding of how 3rd party marketing and analytics are implemented on websites.
  • Excellent communication and project management skills.
  • Ability to work as a liaison with Marketing Agency and Tagging implementation team to ensure correct information flow between teams.
  • Understanding of media vendor tagging and procurement (3rd party tags).
  • Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
  • Proficiency in MS Office Suite, specifically Excel and PowerPoint.
  • Experience and understanding of Adobe Analytics & Workspace.
  • General understanding of marketing channels and tactics.

Preferred Qualifications:

  • Experience with Microsoft Teams, Jira and/or Confluence.
  • Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
  • Tagging solution experience within an agency environment.
  • Knowledge of setting up ObservePoint audits.

Personal Attributes:

  • Keen attention to detail and strong organizational skills.
  • Excellent, detailed communication skills (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups.
  • Project manager mentality and enjoy that type of work.
  • Inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise.
  • Always looking for efficiencies and better, easier ways to achieve goals.

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