Loyalty and Email Marketing Manager

1 week ago


Salt Lake, Utah, United States HOLLYFRONTIER PAYROLL SERVICES, INC Full time
Job Title: Loyalty and Email Marketing Manager

We are seeking a highly motivated and experienced Loyalty and Email Marketing Manager to join our Brand Marketing Team at HF Sinclair in Salt Lake City, UT.

Job Summary:

The Loyalty and Email Marketing Manager will be responsible for developing and executing a comprehensive loyalty program strategy to drive user acquisition, retention, and engagement. This includes creating and launching automated email marketing campaigns to grow engagement with our brand and sales.

Key Responsibilities:
  • Develop and implement a loyalty program roadmap to continuously enhance and add new capabilities to the program.
  • Update and enhance our loyalty program with new creative structures, strategies, and offers beyond fuel.
  • Build and maintain relationships with external agency partners, including contracting.
  • Work with the Brand and Strategy Manager and Advertising and Media Manager to create effective integrated marketing campaigns.
  • Partner with the greater Marketing Team on pricing and discounting strategy.
  • Work with our distributors to continuously enhance our loyalty program.
Requirements:
  • 7+ years of professional marketing experience.
  • 3+ years managing, growing, and marketing a consumer loyalty program.
  • 3+ years creating effective and engaging email marketing campaigns.
  • End-to-end experience managing creative production execution with agencies.
  • Experience working with a top-tier customer loyalty and engagement platform and app.
Preferred Experience:
  • Experience in assigned petroleum product is preferred.
Education:
  • Bachelor's Degree in Marketing or a similar business-related field.
Skills:
  • Experience creating automated email marketing strategy and flows for journeys in Salesforce Marketing Cloud (or similar platform).
  • Understanding of multi-channel UI and UX and journey mapping from the consumer standpoint.
  • Strong analytical skills with the ability to leverage insights from email marketing platforms to modify and enhance journeys.

HollyFrontier Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other prohibited ground of discrimination.



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