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Marketing Associate

2 months ago

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Job Title: Marketing Associate

Frazil, a leading innovator in the frozen beverage industry, is seeking a highly motivated Marketing Associate to join our dynamic team. As a key member of our marketing department, you will play a crucial role in driving our marketing strategies and initiatives.

Key Responsibilities:
  • Content Creation & Media Management:
    • Develop and execute engaging content across digital, social media, and print platforms, ensuring alignment with our brand identity.
    • Manage and update the company's website and email marketing campaigns, ensuring a consistent and compelling online presence.
    • Collaborate with cross-functional teams to create and distribute marketing materials that resonate with our target audience.
  • Marketing Analysis:
    • Conduct market research to uncover trends, customer insights, and competitive analysis, informing and refining our marketing strategies.
    • Monitor and analyze marketing campaign performance, identifying opportunities for optimization and driving continuous improvement.
  • Data Analytics:
    • Utilize data analytics tools to track and report on customer engagement, acquisition, and retention metrics.
    • Support the marketing team with data-driven insights, aiding in strategic decision-making and campaign adjustments.
  • Customer Acquisition:
    • Contribute to the development of innovative strategies aimed at attracting and retaining new customers.
    • Assist in the execution and optimization of digital advertising campaigns to maximize reach and conversion.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Strong understanding of marketing principles, branding, and customer engagement strategies.
  • Experience with digital marketing tools and platforms, including social media management, email marketing, and analytics.
  • Experience managing email marketing campaigns and maintaining websites.
  • Bonus: Familiarity with HubSpot or similar CRM and email marketing platforms.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team.
  • Creative and analytical thinker with strong problem-solving abilities.
  • Proficient in Microsoft Office Suite and familiar with marketing software and tools.
  • Ability to manage multiple projects simultaneously with attention to detail and deadlines
What We Offer:
  • Competitive salary based on experience.
  • Full benefits package including Medical, Dental, Vision, Life Insurance, Voluntary & Supplemental Plans, 401k with Employer Match, PTO and Company Holidays.

Frazil is a fun, high-energy brand that values innovation, creativity, and a shared passion for delivering exceptional frozen beverage experiences. If you're a motivated and enthusiastic individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity.