Product Marketing Strategist

1 day ago


Salt Lake, Utah, United States Insight Global Full time

Insight Global is seeking a Product Marketing Manager to drive business growth through strategic marketing campaigns. This role requires a professional with expertise in digital content strategy, email marketing, SEO, and HubSpot administration.

Key Responsibilities:

  • Develop and execute comprehensive marketing campaigns to build brand awareness and drive website traffic.
  • Collaborate with cross-functional teams to optimize and execute the go-to-market strategy.
  • Conduct market research to understand target audiences, competitor landscapes, and industry trends.
  • Lead the vision, strategy, and roadmap for digital marketing services and software offerings.
  • Optimize and execute content marketing plans to generate inbound leads.
  • Develop online marketing strategies for premium customers.

Requirements:

  • Minimum 5 years of experience in digital marketing, with expertise in SEO, email marketing, and HubSpot administration.
  • Bachelor's degree in marketing, communications, or a related field.
  • Excellent time management and communication skills.
  • In-depth knowledge of SEO principles and marketing automation tools.

Compensation:

This position offers a competitive hourly rate of $45-$55, based on experience, education, and certifications.

Duration:

This is a six-month contract with potential for permanent conversion.



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