Senior Director of Global Marketing Strategy

3 days ago

Tarrytown, New York, United States Regeneron Pharmaceuticals Full time
Job Summary

We are seeking a highly experienced Senior Director of Global Marketing to lead our global marketing strategy for upper respiratory and gastroenterology indications. This is a hybrid role based in Sleepy Hollow, NY, with frequent travel required (30%+ including weekend travel as needed).

Key Responsibilities
  • Develop and execute global marketing strategy to optimize positioning in upper respiratory and gastroenterology indications.
  • Be the champion for the ENT/rhinology and gastroenterology specialties, with in-depth knowledge of each HCP specialty and indication area.
  • Work closely with the Alliance commercialization team to synthesize and articulate a clear understanding of customer needs and market trends.
  • Collaborate closely with Regeneron international and US markets to ensure strategic alignment/input, share best practices, and ensure successful execution.
  • Co-create strategy and materials with markets, collaboration partners, and other key functional counterparts to ensure successful new indication launch planning.
  • Lead market development strategy and execution across ENT/Rhinology and gastroenterology, identifying and working closely with Key Scientific Experts & Expert panels to build compelling value proposition in line with brand strategy.
  • Provide insights and strategic input to decision making, including acting as the Global commercial indication expert in alliance commercial meetings, pricing committee discussions, Joint Review Committee meetings, and labeling working groups as needed.
  • Lead indication-relevant strategy and interactions with global advertising agency and other vendors (as needed).
  • Develop compelling marketing/promotion and scientific support materials (in conjunction with collaboration and agency partners) to improve disease state awareness and build impactful educational campaigns and branded materials.
  • Plan and lead commercial presence and participation in relevant Global/US scientific congresses and conferences.
  • Lead global strategic and tactical brand planning for CRSwNP and EoE indications.
Requirements
  • Bachelor's Degree required; advanced degree (MBA or PhD) strongly preferred.
  • 15 years of in-house Pharmaceutical/Life Science industry experience with 10+ years of pharmaceutical commercial/marketing experience required.
  • Track record of developing prelaunch/launch strategies, tactics, and budgets. Global marketing experience, with focus on international (EU/Can/JP) & US markets is required.
  • Experience in respiratory, allergy, gastroenterology, and/or immunology marketing a plus.
  • Alliance/co-promotion experience preferred; experience with monoclonal antibodies/injectable medications a plus.
What We Offer

We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations.

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