Communications Director

3 days ago

Tarrytown, New York, United States SSC Perfumes & Cosmetics Full time
Job Title: Communications Director

Join our team at SSC Perfumes & Cosmetics as a Communications Director, where you will be responsible for developing and implementing strategic communications plans to elevate our brand's reputation and drive business growth.

Key Responsibilities:
  • Develop and execute regional communication, talent, influencer, and makeup artist engagement strategies to drive brand awareness and consideration.
  • Strategize brand stories to position Dior Beauty as a leader in cosmetics and develop and execute a strategy to highlight key spokespersons for brand through modern storytelling in print and digital media.
  • Oversee talent/ambassador partnerships, events and partnerships, developing strategies to leverage brand with consumer engagement online, across social and in store.
  • Drive the acceleration of digital, social, and content strategies to reach & recruit new audiences (Gen Z, Millennials), fueling advocacy and brand communities including beauty influencers, external makeup artist and fragrance communities, fashion, and celebrity.
  • Work with other key disciplines at the brand to ensure influencer and makeup artist relations programs are brought to life in a holistic way and have executions with all consumer touchpoints at the brand.
  • Lead conceptualisation of regional image events and collaborations.
  • Determine KPI measurements for influencer activations outside of Earned Media Value and set goals for brand locally in key markets.
  • Work closely with Marketing to establish a long-term collaboration strategy and ideation of activations.
  • Lead development of the Communications strategies and presentations engaging management and other departments.
  • Establish ROI of initiatives - as part of this monitor and evaluate results by market within Orient region and develop a consistent reporting structure.
  • Lead appropriate analytics tools to optimize social media performance & content strategies. Focus on increasing brand engagement metrics, share of voice, and market share.
  • Continually evolve the department structure to meet the changing needs of brand & media/influencer landscape and help talent recruit in key regions.
  • Demonstrate leadership with teams by motivating them to drive results for brand.
  • Oversee budget development creation and implementation.
  • Crisis Communications – operate a strategic approach to lead internal and external communications during periods of instability.

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