Data-Driven Manager

1 week ago

New York, New York, United States Influential Full time
Job Title: Manager, Analytics & Insights

We are seeking a highly skilled Manager, Analytics & Insights to join our team at Influential. As a key member of our organization, you will be responsible for driving the planning and execution of our campaigns, focusing on delivering a best-in-class campaign strategy.

About the Role

This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. You will work directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team within the luxury fragrance vertical.

Key Responsibilities
  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts within a luxury vertical
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Ensure account media plan, messaging, and measurement approach aligns with the account strategy and client's business goals
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions, and execution leads that outlines short and long-term strategies with tactical plans for driving business growth
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media
Requirements
  • 6+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles
  • Experience leading and managing a team
  • Strong analytical skills and hands-on experience with tools such as SQL, Python, R, Tableau, and/or Datorama
  • Strong proficiency in Microsoft Excel (i.e., spreadsheet formatting, pivot tables, vlookups) and Google Suite
  • Expertise in media planning tools such as YouGov, GWI, Helixa, and Simmons
  • Experience constructing Boolean queries and using social listening tools (i.e., Brandwatch, Netbase, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
  • Solid understanding of media buying and channel allocation best practices
  • Strong presentation skills and the ability to articulate and apply strategic thinking
  • Excellent written and verbal communication skills, including the ability to interact professionally with external and internal clients
  • Knowledgeable of all major social platforms, including Instagram, Facebook, Pinterest, TikTok, Twitter, and YouTube
  • Stay up to date on the latest trends and innovations in the social realm
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists
Bonus Points
  • Experience at a marketing-tech or media start-up
  • You're passionate about social media and/or influencer marketing
Salary Range

$100K - $115K

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner.

Influential is an equal opportunity employer.

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