Product Director, Food and Beverage Solutions
4 weeks ago
About the Role
Datassential is a leading global food and beverage intelligence platform, empowering over 90% of the largest global brands in the food & beverage ecosystem to develop, market, and sell their products effectively.
We are seeking a highly skilled Product Director, Travel to join our dynamic, collaborative, and creative marketing team. As a key member of our team, you will be responsible for creating compelling product positioning, messaging, and value propositions that resonate with target customer segments.
Key Responsibilities
- Develop sales enablement materials, including presentations, case studies, battle cards, and demo scripts, in collaboration with sales and customer experience teams.
- Conduct market research and competitive analysis to stay informed on industry trends and competitor positioning.
- Work closely with the content marketing and demand generation teammates to drive integrated campaigns that promote our products and increase brand visibility.
- Serve as a subject matter expert for Datassential's products, providing training and support to internal teams as needed.
- Develop thought leadership content that highlights Datassential's market position and expertise.
- Track the voice of the customer (VOC) through feedback loops and surveys, and report and merchandise key insights internally to guide product development and externally to demonstrate customer-centric innovation.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
- ~5+ years of experience in B2B product marketing, preferably within the food and beverage, SaaS, or data/analytics industries.
- ~ Experience with market research and competitive analysis.
- ~ Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.
- ~ Proficiency in Microsoft PowerPoint.
What We Offer
- Affordable Medical, Dental, and Vision Insurance, including a no cost employee-only plan.
- Unlimited PTO, recharge days, and Christmas through New Year break.
- Remote Stipend (non-Chicago residents).
- Wellness Reimbursement or HQ Gym access.
About Us
We celebrate diversity of both background and thought and foster an inclusive environment that extends an open landscape of opportunities to everyone.
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