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Digital Content Specialist

2 months ago

Anaheim, California, United States Willdan Full time
Job Summary

Willdan is seeking a highly skilled Digital Media Content Creator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive digital content strategy that aligns with our brand's messaging and goals.

Key Responsibilities
  • Content Creation: Develop, produce, and edit high-quality content for various digital platforms, including websites, social media, and digital signage.
  • Content Strategy: Conceptualize and create engaging multimedia content, such as videos, graphics, infographics, and written copy that aligns with the brand's voice and messaging.
  • Collaboration: Collaborate with cross-functional teams to ensure content is accurate, up-to-date, and consistent with brand standards.
  • SEO Optimization: Optimize content for SEO and ensure it is discoverable and engaging for target audiences.
  • Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and traffic.
  • Analytics and Reporting: Monitor social media metrics and analytics to track performance, identify trends, and make data-driven recommendations for improvement.
  • Community Engagement: Engage with the online community, respond to inquiries, and manage brand reputation across social platforms.
  • Digital Signage: Conceptualize and create dynamic content for digital signage platforms, ensuring it is visually appealing and effectively communicates key messages.
  • Content Calendar: Develop and maintain a content calendar to ensure consistent content delivery across all digital platforms.
  • Industry Research: Conduct research to stay informed about industry trends, audience preferences, and emerging digital platforms.
  • Performance Analysis: Analyze content performance using analytics tools, generate reports, and provide insights to improve future content initiatives.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
  • Experience: 5+ years of experience in digital content creation, social media management, and digital signage content development.
  • Skills: Strong written and verbal communication skills, with the ability to craft compelling narratives and engaging content. Ability to prioritize multiple projects and tasks to ensure timely delivery of high-quality deliverables.
  • Tools and Software: Proficient in Microsoft Office suite and content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and content management platforms.
  • HubSpot Certification: HubSpot certification or equivalent experience.
  • SEO Knowledge: Broad knowledge of SEO best practices and experience optimizing content for search engines.
  • Analytical Skills: Strong analytical skills, with the ability to interpret data and generate actionable insights.