Digital Marketing Coordinator
4 weeks ago
WaBa Grill Franchise Corp is seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for implementing and optimizing our digital marketing strategies to drive brand recognition and customer loyalty.
Key Responsibilities:- Develop and execute digital marketing strategies that align with WaBa Grill's brand objectives.
- Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases.
- Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.
- Develop and implement content marketing initiatives to increase brand visibility.
- Manage the customer data platform (CDP), including managing personas, segments, and data integrations.
- Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
- Conduct A/B testing and other experiments to optimize digital campaign performance.
- Create and manage email and text marketing campaigns aimed at WaBa Grill's key guests.
- Ensure consistent brand messaging across digital platforms, including social media.
- Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.
- Bachelor's degree in Marketing, Communications, or a related field.
- At least 2 years of food service/industry experience.
- Proficiency in Microsoft Office Suite and digital marketing tools.
- Strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.
- Detail-oriented with excellent troubleshooting and quality assurance skills.
- Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.
- Experience in market research and competitive analysis is advantageous.
- Willingness to learn and adapt to new tools and platforms.
- Ability to work both independently and collaboratively within a cross-functional team.
- Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.
- Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.).
- Experience with content marketing.
- A strong understanding of customer journeys.
- Strong analytical skills and experience with data analysis.
- General understanding of visual elements (typography, layout, etc.).
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