Digital Marketing Coordinator

4 weeks ago


Anaheim, California, United States WaBa Grill Franchise Corp Full time
Job Title: Digital Marketing Coordinator

WaBa Grill Franchise Corp is seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for implementing and optimizing our digital marketing strategies to drive brand recognition and customer loyalty.

Key Responsibilities:
  • Develop and execute digital marketing strategies that align with WaBa Grill's brand objectives.
  • Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases.
  • Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.
  • Develop and implement content marketing initiatives to increase brand visibility.
  • Manage the customer data platform (CDP), including managing personas, segments, and data integrations.
  • Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
  • Conduct A/B testing and other experiments to optimize digital campaign performance.
  • Create and manage email and text marketing campaigns aimed at WaBa Grill's key guests.
  • Ensure consistent brand messaging across digital platforms, including social media.
  • Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 2 years of food service/industry experience.
  • Proficiency in Microsoft Office Suite and digital marketing tools.
  • Strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.
  • Detail-oriented with excellent troubleshooting and quality assurance skills.
  • Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.
  • Experience in market research and competitive analysis is advantageous.
  • Willingness to learn and adapt to new tools and platforms.
  • Ability to work both independently and collaboratively within a cross-functional team.
Preferred Qualifications:
  • Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.
  • Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.).
  • Experience with content marketing.
  • A strong understanding of customer journeys.
  • Strong analytical skills and experience with data analysis.
  • General understanding of visual elements (typography, layout, etc.).


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