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Marketing Professional

1 month ago

Anaheim, California, United States TePe Oral Hygiene Products Full time
Marketing Specialist Opportunity at TePe Oral Hygiene Products

TePe Oral Hygiene Products is seeking a skilled Marketing Specialist to join their team in Anaheim, CA. As a key member of the marketing team, you will be responsible for developing and executing marketing campaigns to boost brand awareness and support the company's continued growth in the US.

Key Responsibilities:
  • Develop and execute marketing campaigns across various channels, including social media, email, and digital advertising
  • Collaborate with the Digital Project Manager on e-commerce backend issues and with the PR Manager to create and promote educational content for dental professionals and consumers
  • Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve strategies
  • Engage with the internal Customer Care team to gather feedback and enhance marketing efforts for the dental channel
  • Manage social media accounts, creating and scheduling posts to boost engagement and brand awareness
  • Conduct market research to identify new opportunities and trends in the dental and consumer markets
  • Coordinate with national retailers on marketing initiatives and promotions
  • Plan and execute promotional email campaigns, balancing educational, promotional, and engaging content
  • Assist in developing and managing the marketing budget, ensuring cost-effective use of resources
  • Review and optimize e-commerce platforms, focusing on key platforms such as Amazon
  • Update website content and improve user experience in collaboration with the Digital Project Manager
  • Coordinate international travel and representation at key industry events in Europe and the US
  • Stay informed on digital marketing trends and technologies to improve marketing efforts continuously.
Requirements:
  • Bachelor's degree in marketing, Business Administration, or a related field
  • 3-5 years of experience in B2C and B2B marketing
  • Strong knowledge of digital marketing, e-commerce, and social media platforms
  • Proven track record of developing and executing successful marketing campaigns
  • Comfortable with technology and proficient in marketing tools & software (e.g. Google Analytics, CRM systems, email marketing platforms)
  • Experience working with national retailers and managing e-commerce platforms is a big plus
  • Knowledge of the dental industry is a plus
  • Outstanding communication skills, both verbal and written, along with excellent interpersonal skills
  • Ability to travel within the US and internationally to Europe twice a year
  • Highly organized team player with a can-do and action-oriented mindset
About TePe Oral Hygiene Products:

TePe Oral Hygiene Products is a global leader in oral health products, with a comprehensive portfolio of interdental brushes, toothbrushes, picks, and special brushes used daily by consumers and dental professionals in 60 countries. As the only oral care company in the world that is 100% carbon neutral, TePe sets a high standard for environmental responsibility.