Digital Marketing Coordinator

7 days ago

Anaheim, California, United States WABA GRILL FRANCHISE CORP. Full time
Job Title: Digital Marketing Coordinator

Waba Grill Franchise Corp. is seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for implementing and optimizing our digital marketing strategies to drive brand recognition and customer loyalty.

Key Responsibilities:
  • Strategic Planning and Execution:
    • Collaborate with the Brand Marketing Manager to develop and execute digital marketing strategies that align with Waba Grill's brand objectives.
    • Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases.
    • Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.
    • Develop and implement content marketing initiatives to increase brand visibility.
  • Data Management and Analysis:
    • Help manage the customer data platform (CDP), including managing personas, segments, and data integrations.
    • Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
    • Conduct A/B testing and other experiments to optimize digital campaign performance.
  • Campaign and Content Management:
    • Create and manage email and text marketing campaigns aimed at Waba Grill's key guests.
    • Ensure consistent brand messaging across digital platforms, including social media.
    • Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.
    • Collaborate closely with the external agency to ensure cohesive and strategic social media execution including influencer work.
  • Industry and Competitive Awareness:
    • Stay informed about industry trends, social media best practices, and emerging platforms.
    • Provide strategic recommendations for innovation and enhanced engagement based on current trends.
  • Administrative and Support Tasks:
    • Support internal customer support platform for loyalty management, ensuring smooth operation and integration with marketing efforts.
    • Coordinate and publish communications across internal channels using platforms like MailChimp.
    • Perform administrative tasks such as scheduling meetings, managing calendars, and organizing marketing materials.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 2 years of food service/industry experience.
  • Proficiency in Microsoft Office Suite and digital marketing tools.
  • Strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.
  • Detail-oriented with excellent troubleshooting and quality assurance skills.
  • Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.
  • Experience in market research and competitive analysis is advantageous.
  • Willingness to learn and adapt to new tools and platforms.
  • Ability to work both independently and collaboratively within a cross-functional team.
Preferred Qualifications:
  • Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.
  • Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.).
  • Experience with content marketing.
  • A strong understanding of customer journeys.
  • Strong analytical skills and experience with data analysis.
  • General understanding of visual elements (typography, layout, etc.).

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