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Senior Director of Booking and Marketing

4 weeks ago

Sioux City, Iowa, United States Oak View Group Full time
About Oak View Group

Oak View Group is a global leader in venue development, management, and premium hospitality services for the live event industry. Our 360-degree solution set includes a collection of world-class owned venues and a client roster that includes the most influential and highest-attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Job Summary

The Senior Director of Booking and Marketing will be responsible for facilitating booking and marketing efforts throughout the Sioux City venues. This role will serve as the primary booker for the Tyson Events Center and the Orpheum Theatre, as well as oversee all marketing activities for all OVG-managed venues in Sioux City. The director will manage key partner and promoter relationships and will be responsible for forecasting and tracking event results.

Key Responsibilities
  • Build and maintain working relationships with promoters and agencies to build diverse and quality entertainment programming for the Tyson Event Center, Orpheum Theatre, and STF Expo Center.
  • Establish and maintain effective working relationships with the Client/Contract Administrator, tenants, government departments and agencies, entertainment/convention industry, community and civic organizations to encourage continual and regular use of the facility.
  • Negotiate contracts as determined necessary and in the best interests of the facility with event organizers, promoters, hosts, managers, and agents.
  • Conduct settlements for assigned events.
  • Develop and implement facility goals in accordance with the management contract, the Client's objectives, corporate policy, and good business practice.
  • Assist and coordinate the development of the annual operating calendar, activity schedules, projections for attendance and/or revenue.
  • Assist the General Manager in the development and administration of the facility's operating and capital budgets.
  • Produce and implement all goals, objectives, policies, procedures, and priorities for all marketing programs and activities within the venues.
  • Manage and maintain the revenue forecasts for the fiscal year, ensures the forecast is current and accurate.
  • Create, develop, and implement the overall marketing strategy, messaging, marketing mix, and budget for integrated marketing campaigns including traditional, social media, digital, partnerships, web, and public relations.
  • Define, measure, and analyze all marketing campaigns to track results and make adjustments for improvements.
  • Set goals, mentor, and monitor the effectiveness of sales and marketing techniques; assess workload of staff, identify opportunities for improvement, and evaluate efficiencies within the department. Review implementation of policies and procedures with the General Manager.
  • Identify, interview, hire, train, motivate, and evaluate all marketing candidates.
  • Provide and oversee staff training; work with employees to correct deficiencies; implement disciplinary actions as needed.
  • Generate monthly marketing reports for the General Manager.
  • Participate in the development and administration of annual budget; forecast funds necessary for staffing, equipment, materials, and supplies.
  • Respond to client event challenges and address customer feedback with a proactive approach.
  • Provide effective communication both orally and in writing.
  • Provide excellent customer service assistance to internal and external clients and monitor results of the 3rd party event surveys. Analyze and adjust accordingly.
  • Join and participate in organizational and industry committees; engage in client networking, attend, and participate in professional meetings and conferences when applicable; stay up to date on sales and marketing trends and innovations within the industry.
  • Volunteer within the community, develop relationships with non-hospitality entities, and participate in all center community events and outreach.
  • Manage the website and oversee current calendar of events, distribute incoming leads from the RICC website, Cvent, incoming calls and emails, update all website text and documents as needed.
  • Oversee and implement day-to-day management of all social media platforms including Google Business, LinkedIn, Facebook, Instagram, and continuously develop and post content to drive online traffic to RICC social platforms.
Requirements
  • A degree from a four-year college in Marketing, Advertising, Public Relations, Communications, or Business Management.
  • 5-7 years minimum booking experience focusing on arena and theatre events.
  • 5-7 years minimum experience with demonstrated success in marketing, strategy, and media initiatives from concept to completion.
  • 5-7 years minimum experience with social media platforms and marketing program development and implementation and a proven record of online engagement and listening.
  • 5-7 years minimum experience supervising staff.
  • Ability to organize and manage cross-functional organizational teams.
About Oak View Group

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis, including, but not limited to, veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information, or any other protected class under federal, state, or local law.