Digital Marketing Specialist
4 days ago
Rational 360 is a leading full-service strategic communications and digital agency, with a strong presence in the industry. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.
The Rational WayWe take an innovative, active approach to advancing our clients' mission-critical goals. Our team understands the unique opportunities and challenges of the 21st century media landscape and operates as an extension of our clients' own communications and leadership teams.
The Rational ApproachWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.
The Rational DifferenceOur bipartisan team members have worked at every level of business and government and our networks extend deep into the halls of power. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.
Responsibilities- Daily monitoring of client advocacy campaigns, including online advertising, email marketing, and social media.
- Monitoring of trending social media conversations for reporting and noting timely opportunities for client participation.
- Execution of daily content across various online platforms, including Facebook, Twitter, Instagram, and email marketing campaigns.
- Assistance with websites and email content for various clients.
- Knowledge of social media platforms.
- Interest in politics.
- Knowledge and experience with common monitoring and reporting tools for social media and PR (e.g., Brandwatch, Tableau, Crimson Hexagon, Digimind, Hootsuite, Sprout Social, etc.).
- A bachelor's degree or current enrollment in a graduate-level program, with a focus in journalism, digital marketing, political science, PR, or communications.
- Strong writing skills.
- An energetic and creative mind.
- Availability to work full-time during the duration of the fellowship.
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