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Senior Digital Marketing Strategist

2 months ago

Washington Highlands Washington DC, United States Rational 360 Full time
About the Role

Rational 360 is seeking a highly skilled and detail-oriented Senior Digital Marketing Strategist to join its rapidly growing digital team in Washington, DC.

Key Responsibilities
  • Manage internal and client relationships for digital marketing campaigns
  • Develop and customize digital and social media strategies to align with client business goals
  • Analyze emerging and ongoing social and digital conversations, and provide strategic advice to clients on emerging digital strategies and future campaigns
  • Oversee day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
About Rational 360

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country.

We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals.

We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results.

Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

Requirements
  • 3+ years of communications, digital, or political experience
  • Strong attention to detail, with the ability to handle multiple projects simultaneously
  • Familiarity with the professional use of digital media channels
  • Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc.
  • Basic knowledge of HTML and CSS, as well as CMS platforms such as Drupal and WordPress
  • Working knowledge of social analytics tools (Ex: Brandwatch, Sprout Social, Crimson Hexagon, Radian6, Sysomos, etc.)
  • Problem-solving and creativity skills in the context of the Internet, its online tools and potential media that can be reached via the web
  • Familiarity with online advertising tools, including Facebook Ads, Twitter Ads, Google AdWords, Programmatic Ads, and other networks
  • Familiarity with digital advocacy tools such as Every Action, Nationbuilder, Phone2Action, or Action Network.
  • Working knowledge of email tools such as Iterable, MailChimp, Every Action, Constant Contact, Salesforce Marketing Cloud, etc.
  • Excellent leadership, organizational, time management, multi-tasking and problem-solving skills
  • Excellent written and verbal communication skills
  • Experience managing the creative process – including writing and design – for paid advertising, social media, video production, email marketing, or email fundraising.
  • Experience managing junior staff and training them how to use digital tools and write creatively for an organization.
  • Bachelor's Degree
Benefits

Rational 360 offers competitive compensation including year-end bonuses and a 401K match for full-time employees. Full-time staff members are eligible for medical, dental, and vision insurance. The salary range for this role is $67,000 - $79,000.

We offer employees paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays which include the office closing between Christmas and New Year's Day.

Full-time employees are expected to work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.

Additionally, employees can take up to two (2) additional weeks of remote workdays during the calendar year.

Employees have the opportunity to continue to grow their skills with professional development in the office or remotely. Rational 360 hosts weekly all-staff professional development trainings led by a leader at Rational 360 or by an expert brought in from outside of Rational 360 to lead the trainings.

Each employee is paired with a senior member of the management team at Rational which will serve as his or her mentor throughout the year to continue to grow in his or her career at Rational.

Rational 360 has a 3-month check-in for all new employees, a 6-month review, and an annual review for each year the employee is at Rational 360.