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Digital Marketing Specialist

2 months ago


Washington Highlands Washington DC, United States Rational 360 Full time

About the Role:

Rational 360 is seeking a highly motivated and detail-oriented Digital Marketing Fellow to support its digital marketing, corporate communications, public affairs, and advocacy team.

Key Responsibilities:

  • Drafting of content, including social media posts, email marketing programs, and website copy.
  • Conducting research on industry leaders, potential clients, and other brands.
  • Reporting on campaign performance across channels, including online advertising, email and SMS marketing, and social media.
  • Monitoring of trending social media conversations for reporting and noting timely opportunities for client participation.

Requirements:

  • An interest in brand development and brand communication.
  • Knowledge of social media platforms.
  • Strong writing skills.
  • Energetic and creative mind.
  • Knowledge and experience with creative tools (e.g. Photoshop, Illustrator, and Canva) is a plus.
  • Knowledge and experience with common social media monitoring and reporting tools (e.g. Brandwatch, Tableau, Crimson Hexagon, Digimind, Hootsuite, and Sprout Social) is a plus.
  • Must have a bachelor's degree. A focus in journalism, digital marketing, business, PR or communications is a plus.
  • Must be available to work full-time during the duration of the fellowship.

Benefits:

  • The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office.
  • Fellows are expected to work 40 hours per week and earn $17.50/hour.
  • Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office.
  • A member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.