Digital Marketing Manager

3 weeks ago

Washington, United States Museum of the Bible Full time
DIGITAL MARKETING MANAGER / DIRECTOR

Date: 8/07/2024

Location: WASHINGTON D.C

Employment Status: FULL TIME EXEMPT / SALARY

Position Summary

Museum of the Bible is looking for a Digital Marketing Manager/ Director to join our growing Marketing team. This role has two main facets: It is highly strategic and requires a very analytical mindset. It also requires an in-depth understanding of digital marketing practices to make data actionable. Manager or Director rank applied based on candidate’s experience.

He or she will help set up and optimize MOTB’s digital marketing program across paid and owned channels including web, e-commerce, social media, email, and SEO. The ideal candidate is an equally strategic and analytical, positive, and forward-thinking team player who is passionate about all digital marketing disciplines and can identify with MOTB’s mission statement.

Duties & Responsibilities

  • Strategize and Implement Digital Marketing Efforts
  • Collaborate with CMO, Marketing leadership team and agency to increase attendance to the museum by raising brand awareness and engagement on MOTB’s channels, such as web, app, social, email, and paid media.
  • Utilize CRM data (Salesforce) for audience segmentation and targeting through digital engagement pathways.
  • Improve content engagement in collaboration with communications director by driving editorial strategy tailored to audience profiles.
Reporting and Performance Analysis

  • Generate reports with key metrics on digital marketing initiative's performance, including Google Analytics, paid search, video, paid social, and SEO.
  • Analyze campaign performance and translate findings into future actionable improvements.
  • Advise agencies and internal stakeholders on data-driven strategy.
Team Coordination and Organization

  • Manage or build the email, web and application team and ensure alignment of digital strategies within the larger marketing team and across internal partners such as IT.
  • Work with Sales team on the creation and implementation of event ticketing on the website working with the creative team, ticketing specialist and IT to optimize the customer journey and revenue.
Education

Bachelor's degree in advertising, Marketing, or Digital Field preferred.

Attributes

  • Aware: You have your finger on the pulse of time, constantly observing trends, and best practices to discern what’s relevant for MOTB and apply the learnings.
  • Connecting the dots: You are driven by data and love analyzing it to turn what you learn into actionable strategy.
  • Collaborative: We care about culture, so you thrive on relationships, welcome feedback and love to work with other stakeholders and peers and team members from ideation to execution to be an integral part of the MOTB family.
  • Innovative: You constantly experiment, are not afraid to fail, but always find new ways to tell stories and connect with audiences.
  • Strategic: You see the big picture, collecting and connecting information to provide cohesive and impactful direction.
Qualifications

  • Champion our mission to invite all people to engage with the transformative power of the Bible.
  • 3+ years of related experience.
  • Demonstrable experience with SEO, CRM, and digital marketing.
  • Proficiency with Google Analytics, Google Ads, Facebook Ads, Google Tag Manager, Microsoft Office, and Email management tools.
  • Experience with Salesforce a plus.
  • Innovative thinker who can multi-task in a fast-paced environment.
  • Paid social media and digital advertising expertise.
  • Ability to execute and analyze drip marketing campaigns.
  • Strong interpersonal and collaborative skills are a must.
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